Helmut Lang’s iconic ’90s fragrances are back.

Discontinued before their time in 2005, these cult-loved scents imbued with the nostalgia of ‘The Golden Days’ made a triumphant return to market almost a decade later to the glee of original buyers, fragrance aficionados and new fans. Now’s your chance to buy one – but which one? We have reimagined these scents as women, creating personality profiles for each.

Reader the profile. Choose the woman. Buy the scent.


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For… The independent woman.
You can count on her to know how to do it all – from changing a tyre to cooking a meal for 10. The woman who wears Cuiron is powerful, headstrong, courageous and a jack of all trades. Her spiritual home is the South of France or under the Tuscan Sun, where she dreams of a modest house lined with citrus trees and tending to her own herb and spice garden. Her drink of choice is bourbon – she’s doesn’t take anything weak, and everywhere she goes she takes her leather-bound diary and a worn leather bag. While not typically feminine, she is beautiful. Helmut Lang Cuiron wears on her her tanned olive, freckled skin like smooth suede – emanating heat and sensuality.

Italian Bergamot, Mandarin, Pink Peppercorn, Cassia, Carrot Seed, Labdanum, Ambrette & Suede Accord.

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Eau De Parfum


For… the urban professional.
She has big dreams but an even bigger heart, which she keeps safely guarded. Her approach to life can be summed up by the quote, “work hard and be nice” but she ain’t a wallflower, rather deeply intelligent with strong moral convictions. Her opinions are modern and fresh, matched by an old-world sensibility that makes her endearing to everyone. Her circle of friends have remained the same for most of her life, though she finds it easy to form strong bonds with older women who she calls her “soul sisters”. Her home is a light-flooded, wooden-accented terrace, where jasmine and lavender grow on the balcony in powdery white clay pots.

Lavender, Rosemary, Artemesia, Orange Tree, Rose, Jasmine, Sandalwood, Cedarwood, Amber and Patchouli.

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Eau de Cologne


For… the woman who’s in control.
The unisex fragrance of Eau De Cologne is complex, direct and level-headed like the woman who wears it. Never one to be late, she’s the one everyone turns to at the end of the night to organise the splitting of finances. Some may think she’s hard to read, but that’s her schtick – and it draws people in. Naturally athletic, she was always one of the first to get picked in school sports which fixed her with a sense of loyalty and sincerity and the ability to stay dead-calm, even stoic, in high-pressure situations. What you might miss is her dry sense of humor.

Rosemary, Orange Tree, Cedarwood, Vanilla, Sandalwood, Amber and Patchouli.

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Trio de Parfums

Are you a woman of many different facets? Can’t decide? Well, you don’t have to. Take home all three with Helmut Lang’s Trio de Parfums.

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