Inclusivity Pledge & Privacy Policy

Inclusivity Pledge

At Gritty Pretty, we recognise we could do better. We can be better.

We pledge to be the change we wish to see. We commit to creating an online beauty space where all people – particularly Black, Indigenous, and people of color (BIPOC) – feel included, considered and empowered.

In the past, we have not done our part to effectively cater to our diverse audience. We have always said we stand on the side of equality and inclusivity, but despite the best of intentions, our practices have not always lived up to that standard. We have preached “diversity” as an overarching goal to strive for, but did not always back it with concrete action. That stops today.

Beauty is our passion and we want Gritty Pretty to be an inclusive space where every person feels both seen and heard. To us, this means not only showcasing diversity, but creating content catering to everyone: a trusted platform that recommends a foundation shade to suit every skin tone; where we research and review hair care products that every textured hair type; and where we make suggestions of face serums and treatments to suit every specific skin concern.

Our Promise

To our loyal readers and new readers (welcome!), know this:

We’re sorry it’s taken us so long, but we will not be vague anymore. We will be transparent with the steps we’re taking to make diversity, inclusivity, and representation our priority.

We know the power of the beauty industry, its influence, and its not-so-pretty reputation. We can do better—we must do better—when it comes to representation, and we promise to lead the way, now and moving forward. We want to be on the right side of history and we want other independent and larger publishers and media outlets as well as beauty brands to follow suit.

Gritty Pretty Pledges


  • To ensure 50 per cent of persons featured on and all of Gritty Pretty’s social platforms are BIPOC.
  • To ensure 50 per cent of Gritty Pretty Magazine cover talent is a person of colour; shining a spotlight on their specific beauty needs.
  • To promote more Black- and Indigenous-owned beauty brands across our channels.
  • We will never publish a new hairstyle roundup that does not include a wide range of hair types and textures.
  • We pledge to thoroughly research Black, Indigenous and Asian hairstyles, makeup looks, and beauty practices, understanding their roots and meaning throughout history, and to avoid incorrect attribution and appropriation. We will actively put in the work to further our personal knowledge of Black experts and beauty topics. If a Black person has a beauty question, our editors should be able to answer it. We know this is our editorial responsibility.
  • To continue listening to and speaking with influential BIPOC people within the beauty industry.


  • We pledge to make our Instagram grid an inspiration board of inclusive images of beauty. We will do this by ensuring 50% of images posted each week represents diverse beauty.
  • We pledge to prioritise regramming content from Black creators and prominently credit them for every post.
  • We pledge to host Instagram takeovers that feature diverse industry professionals and talent so our audience sees all representations of beauty.


  • We will continue to actively prioritise hiring diverse contributors and creatives to share their voice on our platform, and not just on topics having to do with their background or race. We commit to adding more diverse voices to our contributor network by the end of 2023.
  • To prioritise internships and work experience placements for BIPOC people; fostering their career development within digital publishing.
  • We will actively work on long-term diversity initiatives, such as adding sensitivity reading as a regular step in our publishing process and hosting career development opportunities for writers of all backgrounds.

An editorial audit will be carried out monthly to ensure we’re kept accountable.

This policy came into effect on June 5, 2020. We warmly welcome your constructive feedback. To reach out to the Gritty Pretty team, email

Privacy Policy

This document sets out the privacy policy of Gritty Pretty Pty Ltd ABN 67 817 318 578 (referred to in these terms and conditions as ‘we’, ‘us’, or ‘our’).

We take our privacy obligations seriously and we’ve created this privacy policy to explain how we store, maintain, use and disclose personal information.

By providing personal information to us, you consent to our storage, maintenance, use and disclosing of personal information in accordance with this privacy policy.

We may change this privacy policy from time to time by posting an updated copy on our website and we encourage you to check our website regularly to ensure that you are aware of our most current privacy policy.

Types of Personal Information We Collect

The personal information we collect may include the following:

  • Name;
  • Mailing or street address;
  • Email address;
  • Social media information;
  • Telephone number and other contact details;
  • Age;
  • Date of birth;
  • Credit card information;
  • Information about your business or personal circumstances;
  • Information in connection with client surveys, questionnaires and promotions;
    your device identity and type, I.P. address, geo-location information, page view statistics, advertising data and standard web log information;
    information about third parties; and
  • Any other information provided by you to us via our website or our online presence, or otherwise required by us or provided by you.
How We Collect Personal Information

We may collect personal information either directly from you, or from third parties, including where you:

  • Contact us through our website;
  • Submit any of our online sign up forms;
  • Communicate with us via email, telephone, SMS, social applications (such as LinkedIn, Facebook or Twitter) or otherwise;
  • Interact with our website, social applications, services, content and advertising; and
  • Invest in our business or enquire as to a potential purchase in our business.

We may also collect personal information from you when you use or access our website or our social media pages. This may be done through use of web analytics tools, ‘cookies’ or other similar tracking technologies that allow us to track and analyse your website usage. Cookies are small files that store information on your computer, mobile phone or other device and enable and allow the creator of the cookie to identify when you visit different websites. If you do not wish information to be stored as a cookie, you can disable cookies in your web browser.

Use of Your Personal Information

We collect and use personal information for the following purposes:

  • To provide services or information to you;
  • For record keeping and administrative purposes;
  • To improve and optimise our service offering and customer experience;
  • To comply with our legal obligations, resolve disputes or enforce our agreements with third parties;
  • To send you marketing and promotional messages and other information that may be of interest to you and for the purpose of direct marketing (in accordance with the Spam Act). In this regard, we may use email, SMS, social media or mail to send you direct marketing communications. You can opt out of receiving marketing materials from us by using the opt-out facility provided (e.g. an unsubscribe link);
  • To send you administrative messages, reminders, notices, updates, security alerts, and other information requested by you; and
  • To consider an application of employment from you.

We may disclose your personal information to cloud-providers, contractors and other third parties that we use for customer support enquiries, processing transactions or customer freight shipping located inside or outside of Australia. If we do so, we will take reasonable steps to ensure that any overseas recipient deals with such personal information in a manner consistent with how we deal with it.


We take reasonable steps to ensure your personal information is secure and protected from misuse or unauthorised access. Our information technology systems are password protected, and we use a range of administrative and technical measure to protect these systems. However, we cannot guarantee the security of your personal information.


Our website may contain links to other websites.

We sometimes use affiliate links, which means that Gritty Pretty may receive a commission if you make a purchase. The price you pay for a product is not affected by this commission. Ever.

Those links are provided for convenience and may not remain current or be maintained. We are not responsible for the privacy practices of those linked websites and we suggest you review the privacy policies of those websites before using them.

Requesting Access or Correcting Your Personal Information

If you wish to request access to the personal information we hold about you, please contact us using the contact details set out below including your name and contact details. We may need to verify your identity before providing you with your personal information. In some cases, we may be unable to provide you with access to all your personal information and where this occurs, we will explain why. We will deal with all requests for access to personal information within a reasonable timeframe.

If you think that any personal information we hold about you is inaccurate, please contact us using the contact details set out below and we will take reasonable steps to ensure that it is corrected.


If you wish to complain about how we handle your personal information held by us, please contact us using the details set out below including your name and contact details. We will investigate your complaint promptly and respond to you within a reasonable timeframe

Contact Us

For further information about our privacy policy or practices, or to access or correct your personal information, or make a complaint, please contact us using the details set out below:

Attn: Privacy Policy

Our privacy policy was last updated on December 1, 2020.