About

Beauty minus the BS.

Gritty Pretty – which is expertly curated and aims to educate and inspire – also offers a shoppable edit of products deemed essential by the industry professionals who know best.

Our team of beauty editors and journalists work diligently to cut the crap; bringing readers honest and trustworthy content. Gritty Pretty’s independence is paramount; we may receive product samples for editorial consideration, trial and testing evaluation purposes, but only products that meet or exceed our discerning standards will be considered for editorial coverage. Similarly, a treatment or other experience may be given a preferential media rate or comped, but that does not guarantee or influence coverage of any sort.

Our website may contain links to other websites and we sometimes use affiliate links, which means that Gritty Pretty may receive a commission if you make a purchase. The price you pay for a product is not affected by this commission. Ever.

Those links are provided for convenience and may not remain current or be maintained. We are not responsible for the privacy practices of those linked websites and we suggest you review the privacy policies of those websites before using them.

In the spirit of reconciliation, Gritty Pretty Pty Ltd acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

Eleanor Pendleton
FOUNDER & EDITOR-IN-CHIEF

Gritty Pretty is the brainchild of Founder and Editor-in-Chief, Eleanor Pendleton—one of Australia's most experienced and trusted beauty editors. Having written for the likes of Cosmopolitan, Harper's Bazaar and InStyle, Pendleton now leads her team in both the editorial and commercial strategy for Gritty Pretty's quarterly magazine, website and podcast, events division and productions agency arm.

Shilpa Bhim
Contributing Beauty Journalist

A Melbourne-based beauty writer with a passion for accessible beauty tips, Shilpa Bhim is the epitome of a beauty junkie. On top of contributing to publications such as Gritty Pretty and Zove Beauty, Bhim is also the founder of Glowreel—a weekly newsletter highlighting the stories and achievements of women of colour from all over the world.

Lottie Dalziel
Sustainability Editor

Gritty Pretty's very own sustainability editor, Lottie Dalziel has a wealth of knowledge when it comes to living more responsibly. As the founder of Banish, one of Australia's leading environmental education platforms, Dalziel writes about everything from what is in your favourite beauty products, to how the biggest beauty brands are fighting climate change.

ROSE GARNETT
Beauty Writer / Editor's PA

Gritty Pretty's beauty writer, Rose Garnett, is passionate about all things beauty, lifestyle and wellness. Having previously interned for the publication, Garnett now writes for the digital magazine and website, assists in managing commercial commitments and co-hosts the Gritty Pretty podcast, Gritty Pretty Radio.

DANIELLE GAY
Beauty Director & Executive Editor

As Gritty Pretty's beauty director and executive editor, Danielle Gay oversees the editorial, commercial, social, visual and audio content for the brand and also writes for the site and digital magazine. With more than seven years’ experience in digital and print publishing, Gay was also previously Head of Brand at Vogue Magazine in Australia.

SUE HOFFMAN
Brand Partnerships Manager

Having worked with brands like Marie Claire and Donna Hay, Sue Hoffman is an expert in the commercial space. Most inspired when working with talented and forward-thinking women to create authentic content, Hoffman has a knack for thinking up, executing and delivering unique ideas to service her clients.

ELIZA HYND
Head of Partnerships

Gritty Pretty's Head of Partnerships, Eliza Hynd, has a proven track record in delivering cross-platform results for clients in the highly competitive beauty and lifestyle sectors. Her strategic approach, creativity and excellent client relationships have been instrumental to fast tracking Gritty Pretty’s commercial growth.

KATE REEVES
Art Director

Known for her ability to pull ideas out of thin air, Gritty Pretty's art director Kate Reeves, is a bonafide creative. Managing the publication's artistic direction and vision, Reeves works across both the commercial and editorial elements of the business to produce innovative designs that keep Gritty Pretty at the forefront of the beauty publishing market.

Nateisha Scott
Contributing Beauty Journalist

London-based beauty editor and Gritty Pretty contributor, Nateisha Scott, is the go-to authority for beauty lovers. With more than five years experience in beauty journalism, Scott focuses on interviews and features around beauty, wellness and lifestyle, and has a loyal Instagram following lusting after her every review.

Nicola Sevitt
Special Projects Producer

Gritty Pretty's Special Projects Producer, Nicola Sevitt, is an expert in delicately managing client expectations to bring campaigns to life and ensure they live within Gritty Pretty's unique tone of voice. With a background in photography and production management, Sevitt has worked for some of Australia's most well-known publications, including Country Style, and often dabbles in shooting content for Gritty Pretty's website.

Sarah Tarca
Contributing Beauty Journalist

With 18 years experience in the print and digital media space, Sarah Tarca is a highly trusted editor and beauty journalist. Co-founder of Gloss Etc, an Australian-first, subscriber-only beauty newsletter that drops weekly, Tarca is renowned for her honesty and investigative flair. You can find her words on Gritty Pretty, Doré in the USA and Broadsheet.

Edward Urrutia
Stills Photographer

A Sydney-based stills photographer, Edward Urrutia has more than two decades of experience in magazines and advertising. Having shot for all the major Australian print titles and retailers (plus, of course, Gritty Pretty), Urrutia is the go-to for stills photography and has the ability to turn even the most mundane vision into a work of art.

Emma Vidgen
Contributing Astrologer

Emma Vidgen is an Australian astrologer, meditation teacher and journalist. Founder of her own online magazine for spiritually curious millennials, The Wayward, Vidgen had spent almost a decade working as an entertainment and lifestyle editor before following her intuition and retraining in astrology, tarot, meditation and yoga.

Sherine Youssef
Contributing Beauty Journalist

Sydney-based beauty editor, Sherine Youssef is not only a wealth of beauty knowledge but also a devotee to George Clooney and sunscreen. The co-founder of Gloss Etc, a free weekly beauty memo delivered straight to your inbox, Youssef has written for a range of Australian publications, including Marie Claire, Primer and, of course, Gritty Pretty.