Beauty minus the BS.

Gritty Pretty – which is expertly curated and aims to educate and inspire – also offers a shoppable edit of products deemed essential by the industry professionals who know best.

Our team of beauty editors and journalists work diligently to cut the crap; bringing readers honest and trustworthy content. Gritty Pretty’s independence is paramount; we may receive product samples for editorial consideration, trial and testing evaluation purposes, but only products that meet or exceed our discerning standards will be considered for editorial coverage. Similarly, a treatment or other experience may be given a preferential media rate or comped, but that does not guarantee or influence coverage of any sort.

Our website may contain links to other websites and we sometimes use affiliate links, which means that Gritty Pretty may receive a commission if you make a purchase. The price you pay for a product is not affected by this commission. Ever.

Those links are provided for convenience and may not remain current or be maintained. We are not responsible for the privacy practices of those linked websites and we suggest you review the privacy policies of those websites before using them.

In the spirit of reconciliation, Gritty Pretty Pty Ltd acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.


Danielle Gay is the Editor of Gritty Pretty Magazine. In her role as Editor, Gay leads the team and oversees both the editorial and commercial strategy for the brand, and also manages Gritty Pretty's productions agency arm, GRITTY Productions. With more than nine years experience in digital and print publishing, Gay was also previously Head of Brand at Vogue Magazine in Australia.

Eleanor Pendleton

Gritty Pretty is the brainchild of Founder Eleanor Pendleton—one of Australia's most experienced and trusted beauty editors. Having written for the likes of Cosmopolitan, Harper's Bazaar and InStyle, Pendleton has transitioned into a Publisher role at the Gritty Pretty brand, overseeing the long-term strategy for the quarterly magazine, website and podcast, events division and productions agency arm, GRITTY Productions.


A Sydney-based art director with over 15 years experience across editorial, advertising, marketing and e-commerce, Sarah Daly now oversees the entire visual identity of the Gritty Pretty brand. Formerly working across ELLE Australia, Harper's Bazaar and bassike, Daly has an eye like no other.


As Gritty Pretty’s Account Manager, Lilli Corbett is focused on developing deep and lasting relationships with her clients. With a background in both branding and marketing, her skill set within the partnerships team is grounded in delivering strategic, cross-platform results. Lilli thrives when collaborating with talented, forward-thinking clients to generate aligned concepts that cater to her clients's needs individually.

Lottie Dalziel
Sustainability Editor

Gritty Pretty's very own sustainability editor, Lottie Dalziel has a wealth of knowledge when it comes to living more responsibly. As the founder of Banish, one of Australia's leading environmental education platforms, Dalziel writes about everything from what is in your favourite beauty products, to how the biggest beauty brands are fighting climate change.

Beauty Editor

Gritty Pretty's beauty editor, Rose Garnett, is passionate about all things beauty, lifestyle and wellness. Having previously interned for the publication, Garnett now writes for the digital magazine and website, assists in managing commercial commitments and co-hosts the Gritty Pretty podcast, Gritty Pretty Radio.

Hannah Brooks
Junior Designer

As Gritty Pretty’s junior designer, Hannah Brooks is passionate about design and its storytelling ability. Having experience in agency as well as commercial brand experience at Red Bull Australia, Brooks assists in creating editorial, commercial and social content across the Gritty Pretty platform.

Nicola Sevitt
Head of Creative Production

Gritty Pretty's Head of Creative Production, Nicola Sevitt, is an expert in delicately managing client expectations to bring campaigns to life and ensure they live within Gritty Pretty's unique tone of voice. With a background in photography and production management, Sevitt has worked for some of Australia's most well-known publications, including Country Style, and often dabbles in shooting content for Gritty Pretty's website.

Sarah Garnam
Editorial & Production Coordinator

As Gritty Pretty's Editorial & Production Coordinator, Sarah Garnam provides unwavering support to our team of beauty editors and creative producers. Having begun her journey with Gritty Pretty as an intern, she now assists our creative production team to bring campaigns to life, as well as writes for the website, digital magazine and commercial campaigns. Sarah has a penchant for anything that will give her that coveted dewy glow and is known to be partial to her much-loved Burts Bees lip balm.

Shilpa Bhim
Contributing Beauty Journalist

A Melbourne-based beauty writer with a passion for accessible beauty tips, Shilpa Bhim is the epitome of a beauty junkie. On top of contributing to publications such as Gritty Pretty and Zove Beauty, Bhim is also the founder of Glowreel—a weekly newsletter highlighting the stories and achievements of women of colour from all over the world.

Nateisha Scott
Contributing Beauty Journalist

London-based beauty editor and Gritty Pretty contributor, Nateisha Scott, is the go-to authority for beauty lovers. With more than five years experience in beauty journalism, Scott focuses on interviews and features around beauty, wellness and lifestyle, and has a loyal Instagram following lusting after her every review.

Sarah Tarca
Contributing Beauty Journalist

With 18 years experience in the print and digital media space, Sarah Tarca is a highly trusted editor and beauty journalist. Co-founder of Gloss Etc, an Australian-first, subscriber-only beauty newsletter that drops weekly, Tarca is renowned for her honesty and investigative flair. You can find her words on Gritty Pretty, Doré in the USA and Broadsheet.

Edward Urrutia
Stills Photographer

A Sydney-based stills photographer, Edward Urrutia has more than two decades of experience in magazines and advertising. Having shot for all the major Australian print titles and retailers (plus, of course, Gritty Pretty), Urrutia is the go-to for stills photography and has the ability to turn even the most mundane vision into a work of art.

Sherine Youssef
Contributing Beauty Journalist

Sydney-based beauty editor, Sherine Youssef is not only a wealth of beauty knowledge but also a devotee to George Clooney and sunscreen. The co-founder of Gloss Etc, a free weekly beauty memo delivered straight to your inbox, Youssef has written for a range of Australian publications, including Marie Claire, Primer and, of course, Gritty Pretty.