GUCCI LAUNCHES A MAJORLY COOL NEW FRAGRANCE

Gucci has a new offering for fall.

No, it’s not the “bourgeois Renaissance”-inspired garments, the Mary Jane’s adorned with black blows or the brazen red coats splattered with the work of graffiti artist GucciGhost (real name Trevor Andrew) which, under the direction of Alessandro Michele, were seen at Milan Fashion Week recently.

Rather, this week Gucci went in the opposite direction with its new addition to its fragrance family, Gucci Guilty.

A light, sparkling interpretation of the classic Guilty women’s and men’s fragrances, Gucci Guilty Eau breaks away from tradition (we love brands that break the rules!) by way of a cool eau de toilette, conveying a more delicate, romantic attitude.

The new fragrance for her, which is reminiscent of steamy waters from onsens, subtly opens with a warm aquatic accord and sweet lychee. At the heart, is creamy lilac (Gucci Guilty’s floral signature) but it’s been tinged with wild strawberry, while the musky base emulates the sultriness of bare skin.

Since the juice is an eau de toilette, you needn’t fear that you will send the entire dance floor gasping for air. This is a sexy fragrance that encourages admirers to lean in for a better whiff — exactly what we want in a perfume, right?

Decked out in head to toe gold packaging, Gucci Guilty and its new addition Eau is indeed the OG.

Gucci Guilty Eau, $99/50ml, available at David Jones and Myer.

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