Gritty Pretty Real Reviews: L’Oréal Professionnel’s Metal Detox Shampoo & Mask
The hair care detox you never knew you needed to protect your hair (and keep your colour looking fresh).
There are few circumstances in life where we experience a visceral love-hate reaction. Colouring our hair is one such instance. Sure, we love the fresh hair we walk away with (confidence boost, much?) but we certainly don’t love the work it can take to maintain. The solution to this issue? Finding a hair care system that works to prolong our colour and protect it from damage, so we can stay looking our best for longer.
Introducing: L’Oréal Professionnel’s Metal Detox Shampoo & Mask, a ground-breaking and innovative coloured hair protocol. Formulated as a result of L’Oréal Professionnel’s researchers who discovered that there are metals in our hair (caused by the water quality where we live) that can create a risk of breakage and impact colour longevity, the collection is truly a game changer. Enriched with glicoamine–a molecule small enough to penetrate and neutralise the metals found inside the hair fibre–the Metal Detox range protects the hair for 87 per cent less breakage* and 100 per cent colour reliability**. For optimal results, the two-step hair care system should be used once a week, interchanging with your current hair care favourites (so, no, you don’t have to get rid of your shampoo and conditioner holy grails).
But before we continue to write a novel on how much we love this innovative hair care system, we think it’s about time you hear what our wonderful Gritty Pretty Real Review members (sign up here, if you haven’t already) have to say about it. Putting the shampoo and mask duo to the test over the past few weeks, 20 of our readers are ready to share their thoughts.
* Instrumental test, after application of pre-treatment + technical procedure + shampoo + mask.
** Optimised colour uptake with no impact on lift.
REAL REVIEWS
“Using the L’Oréal Professionnel Metal Detox Shampoo & Mask dramatically improved my hair. It is the softest it has ever been and my colleagues even thought I had freshly coloured hair!”
– Rea, 41
“The benefits of using the L’Oréal Professionnel Metal Detox Shampoo & Mask for me was definitely how much it reduced my hair breakage. My ends were so much more hydrated and I had less knots to get through after washing as well. Changed the game!”
– Rosie, 24
“The L’Oréal Professionnel Metal Detox Shampoo & Mask have made such a huge difference to my typically dry, brittle hair. Not only is my colour ultra-fresh but my hair also feels way more hydrated and is more manageable.”
– Angie, 50
“Since using the L’Oréal Professionnel Metal Detox Shampoo & Mask my hair has never been softer! Not only was my colour bright but I also didn’t need to wash my hair nearly as often, which is always a win in my books.”
– Julie, 39
“The biggest thing I noticed after using the L’Oréal Professionnel Metal Detox Shampoo & Mask was that my hair was softer and more manageable. Sometimes it can be hard to find a product that nourishes and maintains colour at the same time but this system does it with ease.”
– Sue, 53
“The L’Oréal Professionnel Metal Detox Shampoo & Mask made my hair look fresher and my colour definitely glows more. I also really love the fragrance.”
– Kim, 46
“I have been loving the L’Oréal Professionnel Metal Detox Shampoo & Mask for how much it has prolonged my colour despite my love of an ocean swim! It is also incredible at keeping my dry ends hydrated.”
– Allegra, 24
“The biggest thing I noticed since using the L’Oréal Professionnel Metal Detox Shampoo & Mask was that my scalp wasn’t as flaky and my hair was a lot smoother and softer (which meant my flyaways have been kept at bay).”
– Dominique, 32
“I found the L’Oréal Professionnel Metal Detox Shampoo & Mask particularly impressive as they kept my colour fresh while still being hydrating. It also didn’t cause any scalp irritation which I have experienced with other detoxifying hair products.”
– Rachelle, 34
“After using the L’Oréal Professionnel Metal Detox Shampoo & Mask for two weeks, my colour was noticeably brighter and more vibrant. It also added a beautiful shine and softness to my hair.”
– Charlotte, 34
“Since using the L’Oréal Professionnel Metal Detox Shampoo & Mask, I’ve found that my hair feels cleaner for longer. It also feels less damaged and looks less brassy which is a huge win in my book.”
– Rowena, 33
“The biggest change I noticed since using the L’Oréal Professionnel Metal Detox Shampoo & Mask was that my hair was a lot smoother and more hydrated.”
– Cassandra, 36
“The softness of my hair since using the L’Oréal Professionnel Metal Detox Shampoo & Mask is wild! I’ve never been able to achieve this at home before. My colour is also looking vibrant and fresh again.”
– Esther, 27
“Since using the L’Oréal Professionnel Metal Detox Shampoo & Mask the brassiness from my blonde highlights has been neutralised and my colour looks fresh and creamy.”
– Nicola, 30
“I loved that my hair not only looked fresher and brighter since using the L’Oréal Professionnel Metal Detox Shampoo & Mask but was also silky smooth to the touch.”
– Alix, 34
“The L’Oréal Professionnel Metal Detox Shampoo & Mask has made my hair so much smoother and more manageable. My colour is also so much richer, which I love.”
– Maria, 41
Photography: Edward Urrutia
“The L’Oréal Professionnel Metal Detox Shampoo & Mask helped to keep my colour looking bright and fresh while adding softness and shine.”
– Shadiya, 36
“The L’Oréal Professionnel Metal Detox Shampoo & Mask helped with hydration and gave my hair a smoother and silkier feel. It also felt luxurious and decadent to use.”
– Edana, 31
“As a blonde, my hair can get super dry after colouring it. For me, the L’Oréal Professionnel Metal Detox Shampoo & Mask helped to nourish my damaged hair and also kept the colour looking bright (which will hopefully mean I don’t have to go back as often)!”
– Georgie, 21
“Since using the L’Oréal Professionnel Metal Detox Shampoo & Mask, I’ve noticed that my hair feels more clarified and smooth. It is also beautifully nourishing which is great for this time of year.”
– Mish, 29
REAL REVIEWS
“Using the L’Oréal Professionnel Metal Detox Shampoo & Mask dramatically improved my hair. It is the softest it has ever been and my colleagues even thought I had freshly coloured hair!”
– Rea, 41
“The benefits of using the L’Oréal Professionnel Metal Detox Shampoo & Mask for me was definitely how much it reduced my hair breakage. My ends were so much more hydrated and I had less knots to get through after washing as well. Changed the game!”
– Rosie, 24
“The L’Oréal Professionnel Metal Detox Shampoo & Mask have made such a huge difference to my typically dry, brittle hair. Not only is my colour ultra-fresh but my hair also feels way more hydrated and is more manageable.”
– Angie, 50
“Since using the L’Oréal Professionnel Metal Detox Shampoo & Mask my hair has never been softer! Not only was my colour bright but I also didn’t need to wash my hair nearly as often, which is always a win in my books.”
– Julie, 39
“The biggest thing I noticed after using the L’Oréal Professionnel Metal Detox Shampoo & Mask was that my hair was softer and more manageable. Sometimes it can be hard to find a product that nourishes and maintains colour at the same time but this system does it with ease.”
– Sue, 53
“The L’Oréal Professionnel Metal Detox Shampoo & Mask made my hair look fresher and my colour definitely glows more. I also really love the fragrance.”
– Kim, 46
“I have been loving the L’Oréal Professionnel Metal Detox Shampoo & Mask for how much it has prolonged my colour despite my love of an ocean swim! It is also incredible at keeping my dry ends hydrated.”
– Allegra, 24
“The biggest thing I noticed since using the L’Oréal Professionnel Metal Detox Shampoo & Mask was that my scalp wasn’t as flaky and my hair was a lot smoother and softer (which meant my flyaways have been kept at bay).”
– Dominique, 32
“I found the L’Oréal Professionnel Metal Detox Shampoo & Mask particularly impressive as they kept my colour fresh while still being hydrating. It also didn’t cause any scalp irritation which I have experienced with other detoxifying hair products.”
– Rachelle, 34
Photography: Edward Urrutia
“The L’Oréal Professionnel Metal Detox Shampoo & Mask helped to keep my colour looking bright and fresh while adding softness and shine.”
– Shadiya, 36
“The L’Oréal Professionnel Metal Detox Shampoo & Mask helped with hydration and gave my hair a smoother and silkier feel. It also felt luxurious and decadent to use.”
– Edana, 31
“As a blonde, my hair can get super dry after colouring it. For me, the L’Oréal Professionnel Metal Detox Shampoo & Mask helped to nourish my damaged hair and also kept the colour looking bright (which will hopefully mean I don’t have to go back as often)!”
– Georgie, 21
“Since using the L’Oréal Professionnel Metal Detox Shampoo & Mask, I’ve noticed that my hair feels more clarified and smooth. It is also beautifully nourishing which is great for this time of year.”
– Mish, 29
“After using the L’Oréal Professionnel Metal Detox Shampoo & Mask for two weeks, my colour was noticeably brighter and more vibrant. It also added a beautiful shine and softness to my hair.”
– Charlotte, 34
“Since using the L’Oréal Professionnel Metal Detox Shampoo & Mask, I’ve found that my hair feels cleaner for longer. It also feels less damaged and looks less brassy which is a huge win in my book.”
– Rowena, 33
“The biggest change I noticed since using the L’Oréal Professionnel Metal Detox Shampoo & Mask was that my hair was a lot smoother and more hydrated.”
– Cassandra, 36
“The softness of my hair since using the L’Oréal Professionnel Metal Detox Shampoo & Mask is wild! I’ve never been able to achieve this at home before. My colour is also looking vibrant and fresh again.”
– Esther, 27
“Since using the L’Oréal Professionnel Metal Detox Shampoo & Mask the brassiness from my blonde highlights has been neutralised and my colour looks fresh and creamy.”
– Nicola, 30
“I loved that my hair not only looked fresher and brighter since using the L’Oréal Professionnel Metal Detox Shampoo & Mask but was also silky smooth to the touch.”
– Alix, 34
“The L’Oréal Professionnel Metal Detox Shampoo & Mask has made my hair so much smoother and more manageable. My colour is also so much richer, which I love.”
– Maria, 41
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