October 31, 2022
by GRITTY PRETTY - In partnership with Georg Jensen

Why Georg Jensen’s Latest Fusion Collection Is An Instant Forever Favourite

by GRITTY PRETTY - In partnership with Georg Jensen

The original Fusion design has had a timeless update.

The Georg Jensen Fusion Collection has transcended time—dating back to the 1980s, it was first created by designer Nina Koppel. The original design was the first piece of jewellery to honour the art of customisation; Koppel had a vision of creating a collection that functioned as a modular system of undulating rings which could be mixed and matched by the wearer.

It was a visionary idea and Koppel, the daughter of Danish sculptor and famed Georg Jensen collaborator Henning Koppel, established a jewellery icon.

Koppel’s revolutionary designs have endured over the decades and have become Georg Jensen’s Fusion collection, which launched in 2000 as a curation of pieces honouring that trademark wave pattern and even bringing 18 karat gold and diamonds into the mix for an updated sense of luxury. Inspired by the ring, the collection of Fusion has been expanded to include glittering diamond-set pendants, sparkling earrings, sculptural bangles and more. Now, the Fusion collection has had another timeless update.

The latest pieces in the new Fusion collection feature a fluid design pattern that offers a romantic alternative to the iconic wave design. The edges have been softened, taking the collection in a striking new direction. It offers a modern, romantic upgrade within the Fusion family.

The new collection is the perfect addition for longtime fans of Georg Jensen Fusion; the floaty design beautifully comes together when stacked and complements the existing Fusion shapes seamlessly. Those who have well-loved Fusion pieces—be it an engagement ring, a band gifted for an anniversary, or an everyday jewellery staple—will find the new collection fits into their lives with style. For those new to Fusion, it’s the start of an untold story, the endless combinations of interlocking shapes worn in a way that’s intrinsically you. Fusion’s classic design and fine Scandinavian craftsmanship makes it the perfect gift and one that will remain through generations as a family heirloom that symbolises life’s many milestones. Georg Jensen Fusion is made for the moments that shape you.

For more than 100 years, the Danish house of Georg Jensen has crafted jewellery that celebrates art and design. Founded in 1904 in Copenhagen by Georg Jensen, an artist, sculptor and silversmith, the eponymous brand is still guided by his artistic flair and philosophy that good design never goes out of style. It’s a principle that extends into the Fusion collection—transcending fleeting trends and enduring throughout the ages.

Watch the video below and fall in love with Georg Jensen Fusion all over again.

Koppel’s revolutionary designs have endured over the decades and have become Georg Jensen’s Fusion collection, which launched in 2000 as a curation of pieces honouring that trademark wave pattern and even bringing 18 karat gold and diamonds into the mix for an updated sense of luxury. Inspired by the ring, the collection of Fusion has been expanded to include glittering diamond-set pendants, sparkling earrings, sculptural bangles and more. Now, the Fusion collection has had another timeless update.

The latest pieces in the new Fusion collection feature a fluid design pattern that offers a romantic alternative to the iconic wave design. The edges have been softened, taking the collection in a striking new direction. It offers a modern, romantic upgrade within the Fusion family.

The new collection is the perfect addition for longtime fans of Georg Jensen Fusion; the floaty design beautifully comes together when stacked and complements the existing Fusion shapes seamlessly. Those who have well-loved Fusion pieces—be it an engagement ring, a band gifted for an anniversary, or an everyday jewellery staple—will find the new collection fits into their lives with style. For those new to Fusion, it’s the start of an untold story, the endless combinations of interlocking shapes worn in a way that’s intrinsically you. Fusion’s classic design and fine Scandinavian craftsmanship makes it the perfect gift and one that will remain through generations as a family heirloom that symbolises life’s many milestones. Georg Jensen Fusion is made for the moments that shape you.

For more than 100 years, the Danish house of Georg Jensen has crafted jewellery that celebrates art and design. Founded in 1904 in Copenhagen by Georg Jensen, an artist, sculptor and silversmith, the eponymous brand is still guided by his artistic flair and philosophy that good design never goes out of style. It’s a principle that extends into the Fusion collection—transcending fleeting trends and enduring throughout the ages.

Watch the video below and fall in love with Georg Jensen Fusion all over again.

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