Beauty Brands Doing Their Bit To Help The Bush Fire Crisis
Your next purchase could make a difference.
It should be news to no one that Australia is in the midst of an unprecedented bush fire crisis. Over the past three months, bush fires have ravaged through our beautiful country and, unfortunately, it doesn’t look like the end is in sight. The Guardian reports that there is still at least another month of fires to go, possibly more.
One scroll through Instagram paints a bleak picture. Huge plumes of smoke billow into the air above communities that have been all but decimated by fire. It has been widely reported that up to half a billion animals have been killed. At last count, the death toll stands at 23 with six people still unaccounted for.
In times like these, the words of Fred Rogers, host of the long-running show Mister Rogers’ Neighborhood, ring true: “When I was a boy and I would see scary things in the news, my mother would say to be, ‘Look for the helpers. You will always find people who are helping.’”
As Australia burns, a number of beauty brands have pledge to help fire-ravaged communities in any way they can. For some, this means a one off donation. For others, it means donating a portion of profits.
Here, we round up the local brands doing their bit to help. If you need to buy any products this week, please consider supporting these businesses:
From now until 8pm AEDT on January 7, beauty supplement brand Welleco – co-founded by Elle Macpherson – will donate 100 per cent of the profits from online sales to Australia’s Rural Fire Services.
Local brand (and creators of some of our favourite sunscreens) Ultra Violette donated 100 per cent of online sales made through their website on November 13 to the Rural Fire Service, totalling $33,547.
The Body Shop
The Body Shop Australia pledged to donate $25,000 to the Australian Red Cross to provide immediate support to those who need it. The brand urged consumers who would like to help to consider supporting the Red Cross, The Salvation Army, WIRES Wildlife Rescue, Country Fire Authority Victoria, NSW Rural Fire Service or Foodbank Australia.
On behalf its team members, MECCA has donated $100,000 to the Australian Red Cross Bushfire Recover and Relief Fund.
This week, Antika Skin will donate 100 per cent of sales of their Single Origin Shea Butter to charities helping the bush fire crisis. Funds will be equally distributed between WIRES Wildlife Rescue, Country Fire Authority Victoria and Foodbank Australia.
RAW Anthony Nader
From Tuesday January 6 to Saturday January 11, Surry Hills salon RAW Anthony Nader will be donating the proceeds of every hair cut and/or blow dry with Anthony Nader to the the NSW Rural Fire & Rescue Station 384 in Moruya (Anthony’s hometown).
Cole Hair Studio
Cole Hair Studio in Sydney’s Double Bay will be donating 100 per cent of proceeds taken on Saturday January 18 to the NSW Rural Fire Service.
Kristin Fisher Eyebrows Market
On Saturday January 11, Kristin Fisher Eyebrows will be hosting a market to raise funds for victims of the bush fires – both people and wildlife. All proceeds from the market will go director to the NSW Rural Fire Service, WIRES Wildlife Rescue and the Australian Red Cross.
There will be no set price on any of the items – instead, pay what you say and donate what you can. An astonishing amount of brands have pledged to take part, including: Ultra Violette, Bondi Boost, Modelco, Mco Beauty, Vida Glow, Beautanica, Blaq, Flight Mode, Brow Rehab Cosmetics, Zoeva and Maarks Lip. View the full list of brands – spanning across fashion, beauty and lifestyle – on Instagram here.
For 24 hours from January 5, Elle Effect will be donating 100 per cent of the profit from every transaction. Proceeds will go to the NSW Rural Fire Service, WIRES Wildlife Rescue and the Australian Red Cross.
They Call Her Alfie
For seven days from January 5, skincare brand They Call Her Alfie will donate 100 per cent of online sales to the Australian Red Cross.
Zoë Foster Blake’s Go-To Skincare recently announced they would be donating $50,000 to Foundation for Rural and Regional Renewal’s Disaster Resilience and Recovery Fund. The brand also raised $37,000 for the cause.
Bondi’s To Wonderland Wellness Spa have pledged to donate 100 per cent of proceeds from waxing treatments to the Red Cross. Over the weekend of January 4-5, the clinic also donated 100 per cent of profits across all treatments.
For 48 hours from January 6, Ella Baché Australia will be donating 100 per cent of online sales to the NSW Rural Fire Service.
From Tuesday January 7 to Thursday January 9, Vida Glow will be donating 100 per cent of proceeds from online sales to the Australian Red Cross. This is in addition to the funds they raised in November for the NSW Rural Fire Service.
Local brand Harlotte Cosmetics are donating 30 per cent of all online orders to Wildlife Rescue South Coast.
Rococo Body Oil
For the month of January, Rococo Body Oil will donate 100 per cent of profits to the Australian bush fires.
This week, Cannabella are donating 100 per cent of profits to WIRES Wildlife Rescue.
10&Co – a brand that specialise in skincare for pregnant women – will be donating 100 per cent of proceeds from online sales from Friday January 10 through to EOD Sunday January 12 to help provide immediate relief during the bush fire crisis. Funds raised with be dispersed between CFA Victoria, NSW RFS, Wildlife Victoria and the Australian Red Cross.
Local skincare brand Synergie Skin will be donating 100 per cent of profits from online sales on January 8 to CFA Victoria, NSW RFS and the Australian Red Cross. The brand will also send products – including UberZinc, Recover Balm and Lip Balm – to the firefighters on the front line, as requested by the NSW RFS.
Laser Clinics Australia & Skinstitut
Laser Clinics Australia will donate 100 per cent of profits from sales on Thursday January 9 to the Australian Red Cross bushfire recovery and relief fund. Additionally, Skinstitut will donate 100 per cent of profits from sales made at any Laser Clinics Australia clinic on this date.
On January 6, evo made donations of $2,500 to both the Australian Red Cross Disaster Relief & Recovery fund and the WWF to help support the people and wildlife affected by the bushfires. For all online sales in January and February, eco will donate $1 per product to further support these charities.
hop & cotton
The customisable skincare brand, hop & cotton, will donate 100 per cent of their profits from Thursday January 9 to Thursday January 16 to the World Wide Fund for Nature (WWF) and the NSW Rural Fire Service.
Weleda Australia has pledged to donate a total of $10,000 to the Red Cross Australia Relief and Recovery Fund, Wires Wildlife Rescue and Wildlife Victoria. The brand also donated to the Port Macquarie Koala Hospital earlier in the season and donated products such as the Burns & Bites Cooling Gel and Skin Food to local NSW Rural Fire Service stations.
Estée Lauder Companies
Estée Lauder Companies, which include brands such as MAC Cosmetics, La Mer and Clinique, have pledged to donate $200,000 to the Australian Red Cross Disaster Relief and Recovery Fund.
Nude by Nature
Particularly saddened by the 500 million wildlife that have been killed in the Australian wildfires, Ultraceuticals has announced a donation of $10,000 to the World Wide Fund for Nature (WWF) to assist in providing care and rehabilitation for injured wildlife.
Parent company to brands such as COVERGIRL, Wella Professional, OPI and Rimmel London, Coty has donated $32,000 to the NSW Rural Fire Service, Red Cross Australia and Wires Wildlife Rescue Organisation.
Are there any beauty brands we’ve missed? Tell us in the comments below.