The Top 10 Highest-Paid Beauty Influencers Of 2021
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Whether you consume them exclusively on Instagram or you’re a diehard who follows them on every possible social media platform, it’s no secret that beauty influencers have taken the world by storm. From makeup tutorials to skincare routines, hairstyling videos to fake tanning tips, this cohort of influencers has managed to stay relevant and in-demand no matter what’s been thrown at them.
So, in the interest of public service, we felt it necessary to inform you of the top 10 highest-paid beauty influencers in the world (as decided by Cosmetify). With the likes of makeup wizard Nikkie Tutorials and mukbang-king Bretman Rock rounding out this year’s list, we’re sure you’re prepared for the eye watering figures you’ll find below.
10. Camila Coehlo
Earnings per Instagram post: $29.5k
Earnings per YouTube video: $1.6k
Earnings per TikTok: $226
Combined earnings per social post: $31,264
9. Bianca Heinicke
Earnings per Instagram post: $25.5k
Earnings per YouTube video: $6.3k
Earnings per TikTok: $43
Combined earnings per social post: $31,875
8. Bethany Mota
Earnings per Instagram post: $15.3k
Earnings per YouTube video: $16.7k
Earnings per TikTok: $136
Combined earnings per social post: $32,152
7. Nikkie Tutorials
Earnings per Instagram post: $48.3k
Earnings per YouTube video: $5k
Earnings per TikTok: $2.5k
Combined earnings per social post: $55,759
6. Yuya
Earnings per Instagram post: $53.1k
Earnings per YouTube video: $10.8k
Earnings per TikTok: N/A
Combined earnings per social post: $63,894
Top: @marimaria, Bottom: @bretmanrock
Above: @camilacoehlo, @bibisbeautypalace
Below: @bethanynoelm, @nikkietutorials
Top: @yuyacst, Bottom: @nikkietutorials
5. Jeffree Star
Earnings per Instagram post: $46.1k
Earnings per YouTube video: $15.8k
Earnings per TikTok: $2.3k
Combined earnings per social post: $64,213
4. Mari Maria
Earnings per Instagram post: $56.7k
Earnings per YouTube video: $3.1k
Earnings per TikTok: $13.1k
Combined earnings per social post: $72,873
3. Bretman Rock
Earnings per Instagram post: $51.4k
Earnings per YouTube video: $14.3k
Earnings per TikTok: $8.9k
Combined earnings per social post: $74,620
2. James Charles
Earnings per Instagram post: $89.7k
Earnings per YouTube video: $25.5k
Earnings per TikTok: $35.5k
Combined earnings per social post: $150,733
1. Huda Kattan
Earnings per Instagram post: $158.5k
Earnings per YouTube video: $3.9k
Earnings per TikTok: $3k
Combined earnings per social post: $165,402
Left: @jamescharles, Right: @huda
Whether you consume them exclusively on Instagram or you’re a diehard who follows them on every possible social media platform, it’s no secret that beauty influencers have taken the world by storm. From makeup tutorials to skincare routines, hairstyling videos to fake tanning tips, this cohort of influencers has managed to stay relevant and in-demand no matter what’s been thrown at them.
So, in the interest of public service, we felt it necessary to inform you of the top 10 highest-paid beauty influencers in the world (as decided by Cosmetify). With the likes of makeup wizard Nikkie Tutorials and mukbang-king Bretman Rock rounding out this year’s list, we’re sure you’re prepared for the eye watering figures you’ll find below.
Above: @camilacoehlo, @bibisbeautypalace
Below: @bethanynoelm, @nikkietutorials
10. Camila Coehlo
Earnings per Instagram post: $29.5k
Earnings per YouTube video: $1.6k
Earnings per TikTok: $226
Combined earnings per social post: $31,264
9. Bianca Heinicke
Earnings per Instagram post: $25.5k
Earnings per YouTube video: $6.3k
Earnings per TikTok: $43
Combined earnings per social post: $31,875
8. Bethany Mota
Earnings per Instagram post: $15.3k
Earnings per YouTube video: $16.7k
Earnings per TikTok: $136
Combined earnings per social post: $32,152
Top: @yuyacst, Bottom: @nikkietutorials
7. Nikkie Tutorials
Earnings per Instagram post: $48.3k
Earnings per YouTube video: $5k
Earnings per TikTok: $2.5k
Combined earnings per social post: $55,759
6. Yuya
Earnings per Instagram post: $53.1k
Earnings per YouTube video: $10.8k
Earnings per TikTok: N/A
Combined earnings per social post: $63,894
Top: @marimaria, Bottom: @bretmanrock
5. Jeffree Star
Earnings per Instagram post: $46.1k
Earnings per YouTube video: $15.8k
Earnings per TikTok: $2.3k
Combined earnings per social post: $64,213
4. Mari Maria
Earnings per Instagram post: $56.7k
Earnings per YouTube video: $3.1k
Earnings per TikTok: $13.1k
Combined earnings per social post: $72,873
3. Bretman Rock
Earnings per Instagram post: $51.4k
Earnings per YouTube video: $14.3k
Earnings per TikTok: $8.9k
Combined earnings per social post: $74,620
Left: @jamescharles, Right: @huda
2. James Charles
Earnings per Instagram post: $89.7k
Earnings per YouTube video: $25.5k
Earnings per TikTok: $35.5k
Combined earnings per social post: $150,733
1. Huda Kattan
Earnings per Instagram post: $158.5k
Earnings per YouTube video: $3.9k
Earnings per TikTok: $3k
Combined earnings per social post: $165,402
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