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Stop everything – the new Autumn issue of Gritty Pretty Magazine is now LIVE.

Gritty Pretty cover girl Elle Ferguson, founder of new beauty line, ELLE EFFECT, gets candid in an interview by friend and OUAI hair care founder, Jen Atkin for our latest issue.

Behind the lens was celebrity photographer Emily Abay, makeup artist Ania Milczarczyk, hair stylist Brad Mullins and stylist Molly King. The brief: to highlight the modern day businesswoman and social influencer that Ferguson is with traditional power shoulders, high-fashion tailoring, hair goals and high-beam cheek bones.

Go behind-the-scenes below and discover how to recreate Ferguson’s cover look:


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Three hair looks were created for the cover shoot to showcase both the gritty and pretty sides of Elle’s persona, starting with her signature soft waves and a messy ponytail and finishing with a knotted, low bun.

PREP: Hair was prepped with  Kerastase Elixir Ultime Nourishing Oil, a decadent hair-smoothing treatment that can be used on both just-washed and dry hair.

HEAT STYLING: Hair was then blowdryed with a large round brush and curled with a medium sized tong.

STYLING: Elle sprayed FUDGE Clean Blonde Violet Tri-Blo to enhance her dimensional blonde colour and conceal brassy undertones.

HOLD: L’Oréal Paris Elnett Hairspray was used for moveable hold throughout the day.

FINISH: Mullins finished with Oribe Après Beach Wave and Shine Spray and Bumble and bumble Brilliantine.


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“I absolutely love working with Elle. She is super fun, hard working, supportive and kind.” – Brad Mullins, Hair Stylist

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