June 14, 2022

11 Viral TikTok Beauty Products That Deserve A Place In Your Beauty Bag

viral tiktok beauty products

Image: Nam Vo via Instagram

In the #fyp, we trust.

ICYMI: TikTok is the place to be when it comes to beauty. That’s right, beyond the choreographed dances, prank challenges and Addison Rae, there is a whole side of TikTok where beauty lovers unite to share the products they can’t get enough of. There’s tutorials, product reviews, #empties videos and even sneak previews of new collections before they launch (anyone else desperate to get their hands on Hailey Bieber’s new skincare line, Rhode?). 

So–as you can imagine with a platform that’s algorithm is built around going viral–there are quite a number of beauty products that stormed the For You Page and are now mainstays in beauty bags across the world. Not down with the kids just yet? Don’t worry, we have rounded up 11 of the most viral TikTok beauty products so you, too, can fill out your routine with only the best on offer.

Rare Beauty Soft Pinch Liquid Blush  

Famous for being the world’s most pigmented blush (seriously, you need only a teeny tiny dot), the Rare Beauty Soft Pinch Liquid Blush is a veteran on #BeautyTok. Whether you apply it over foundation for a subtle pop of peach or go for the Selena Gomez method of swiping on a considerable amount under your foundation from that inside-out glow, just trust that millions of people swear by it.

Dior Lip Glow Oil

If plump, juicy, shiny lips are up your alley, then the viral Dior Lip Glow Oil is a must-have for you. Hitting the #fyp regularly in 2021, this hydrating lip oil became famous for providing a pout to envy that of Kylie Jenner. The non-sticky, oh-so shiny formula is the stuff of dreams. No, seriously!

Dyson Air Wrap  

As if we needed more of a reason to splurge on this all-in-one hair tool, the Dyson Air Wrap was also in every second TikTok on our feed for the better part of the last two years. Whether it was a tutorial to help you master the infamous Air Wrap waves or a guide to blowing out your curtain bangs with the round brush attachment, TikTok delivered reviews from every angle. So, if you’re still in two minds about making the investment, let TikTok be your guide. 

Charlotte Tilbury Hollywood Contour Wand  

Underestimating the power of the old ‘Tok? What if we told you that the insane number of reviews on the app sold out the Charlotte Tilbury Hollywood Contour Wand for close to 12 months? Yep. That’s how powerful it is. Perfect for quickly adding a sun-kissed glow to the complexion, this contour wand is formula perfection. Simply dot it around the perimeter of your face for a chiseled and healthy look.

EspressOH Glassy Blush

Everyone loves a bit of personalisation and EspressOH’s Glassy Blush went viral on TikTok for this very reason. A clear, gel blush that changes colour depending on the pH levels of your skin, this product effortlessly walks the line between being intriguing and beautiful. We were so interested in seeing the product in action that we even reviewed it ourselves. You can watch that TikTok, here.

Caudalie Instant Detox Mask  

Another product that TikTok sold out for months on end, the Caudalie Instant Detox Mask is now a mainstay in beauty regimens all over the world. Formulated with coffee and pink clay to absorb impurities from the pores and remove excess oil, this mask is perfect for congested complexions that need a little extra loving.

Clinique Black Honey Lipstick

Originally going viral at the height of lockdown 1.0 in 2020 (now doesn’t that feel like a lifetime ago?), the Clinique Black Honey Lipstick (you can watch our review, here) became famous for mysteriously suiting every lip colour and complexion. Not quite a lipstick and not quite a gloss, the sheer balm glides on with ease and provides a sheer wash of your-lips-but-better colour without the fuss.

Glow Recipe Watermelon Glow Niacinamide Dew Drops  

Made famous by makeup phenomenon Mikayla Nogueira, the Glow Recipe Watermelon Glow Niacinamide Dew Drops were quickly revered as a must-have for a glowing pre-makeup base. Formulated to be a hydrating, brightening and highlighting serum that is suitable for all skin types, we also love that it is vegan and cruelty-free.

Too Faced Lip Injection Extreme Lip Plumper  

Designed to deliver the perfect plumped pout without the needles (or commitment), the Too Faced Lip Injection Extreme Lip Plumper was a For You Page regular for good reason. Providing an instant smoothing and plumping effect, you could literally watch the magic happen before your eyes in the 30 second clips. Bibbity, bobbity, beautiful lips!

KVD Good Apple Skin-Perfecting Foundation Balm  

Big fan of full coverage foundation? The KVD Good Apple Skin-Perfecting Foundation Balm could be for you. Going viral on TikTok in 2021 due to its incredible skin-blurring technology, the foundation quickly sold out. But don’t worry, the 40 shade offering is back and waiting for you with open arms.

Milk Makeup Hydro Grip Primer  

Looking to keep your makeup locked in all day? Our prayers were answered when the Milk Makeup Hydro Grip Primer went viral on TikTok in 2021. The silicone- and oil-free formula glides onto the skin with ease and provides the perfect tacky texture to ensure your foundation stays put for hours on end. Thank you, TikTok!


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