If there’s one thing Copenhagen-based designer Stine Goya’s brand is known for, it’s colour, so it was a bit of a surprise when it was announced she’d be collaborating with stalwart Danish jeweller Georg Jensen to reimagine the iconic Daisy collection. It’s fair to say that Georg Jensen, a brand known for its silversmith heritage, uses zero colour in its designs, so how did this unexpected partnership come to be? 

“I was very honoured to be contacted by the Georg Jensen team,” Goya, the founder of her namesake ready-to-wear brand, told Gritty Pretty, insisting that she had carte blanche to approach the collaboration with her own creative lens. That is, pending one minor detail: “We decided from the very beginning to use colours that are not too bright and flashy but to opt for more subtle shades that would match the Daisy universe with a touch of Stine Goya flair.” 

Far from a restriction, it instead gave Goya the freedom to create, and she started adding a variety of pastel-coloured hues to the silver pieces, reshaping the Daisy collection without changing its core identity. “It was key to make it our own but at the same time respecting where the collection and heritage comes from and I believe it resulted in a subtle and elegant, yet joyful and colourful collection.”

The Georg Jensen Daisy collection harks back to the 1940s and was inspired by a gift to the Royal Princess Margrethe, now the Queen of Denmark (yes, that’s our own Crown Princess Mary’s mother-in-law!). The collection became instantly iconic and is still beloved by the stylish Scandinavians today. “The Daisy pieces are a common gift in Denmark and I remember seeing the pieces of jewellery for the very first time in my Grandma’s home,” Goya said. “So it strikes a beautiful and emotional chord for me. I felt a lot of pride and at the same time responsibility to work with an iconic collection that was created to honour Queen Margrethe. Our headquarters are just next to the Royal Palace in Copenhagen and the collection also came out in the same year of the Queen’s 50 years of reign jubilee, so in a way the whole process of creating this collection felt very full circle.” 

The classic white enamel petals have had a modern update, with a fresh colour palette of pale green, sunny yellow and sky blue, set in silver and gold. “Next to adding subtle colours to the silver pieces I drew my own version of the daisies and rounded out the petals,” Goya shared.

The beauty of the Daisy collection is that the pieces can be worn with a casual outfit but also work for more elevated occasions. “I personally like to wear my jewellery everyday. Most days you can find me wearing a casual look and adding a bold piece of jewellery to it. It always lifts the look to the next level, it adds an edge to it.”

As for embracing colour, jewellery is the perfect place to start for the monochromes among us. “Wearing colour and print might be scary to some and we get that, but once you try to inject some colour in your closet, I can guarantee you won’t regret it,” recommended Goya. After all, one of this pandemic eras biggest style trends is ‘dopamine dressing’—dressing in a way that will lift your mood. “I have always surrounded myself with colour and I believe, print and colour were and still are to this day an invigorating vehicle to joy—which is at the core of Stine Goya,” she said. “I am a strong believer of ´dopamine dressing´ and I practice it every single day.”

Lean into the rainbow with the new Daisy collection—shop here.