HART IS ON FIRE

Yes, it’s a hard truth. Digital media encompasses a whole host of innovations that drastically differentiate it from the traditional print medium. Newspapers aren’t simply a slab of text coupled with an accompanying image. In the digital world; they have been transformed into an audio-visual experience, complete with slide shows, videos, animations, infographics and above all, verified analytics. Articles can be bookmarked for later with the click of a button. Published work is instantly available to readers – there is no waiting for it to hit the newstands.

As a beauty journalist who has spent equal years in both print and in digital, I’ll be the first to admit I find immense pleasure in cosying up to a monthly glossy magazines, I’ve been savouring since spending my $10 on. No, I don’t believe print is dead. But, I do believe it is changing. We only have to look to game changers such as Instagram, which now has 300 million users, as pixelated proof. Indeed nowadays, followers are considered a form of currency.

Someone who only too well knows the power of using Instagram to connect with followers and fans is Jessica Hart, supermodel-turned-beauty entrepreneur (Hart launched her own successful makeup line, LUMA cosmetics) and cover star of our latest issue (page 14). At last count, Hart (@1jessicahart) has just shy of 200,000 followers while her cosmetics brand (@lumacosmetics) has a respectable 6,500.

As well as our story on Hart – lensed by digital creative, Margaret Zhang – this issue is brimming with beautiful pages or screens (whatever you want to call them).  But, because I believe knowledge and information pertaining to beauty should be free for all, my team and I strive tireslessly to bring you 60-plus pages every quarter – free to view, at any time, on any device, anywhere in the world.

As Australia’s first interactive digital publication dedicated to beauty, we pride ourselves on innovation; on firsts; and creating content that is not only engaging but different. We bring together a community of those who want to learn more about beauty, style and wellbeing.

And while I am absolutely biased, I do believe this issue is our best yet. From a completely original and animated hair editorial coiffed by hair genius and ghd Hair Director, Alan White, featuring David Jones ambassador and beauty, Jessica Gomes (page 23) to your favourite skincare products that have been reformulated to be bigger and better (page 36) and a round up of Australia’s top spa retreats, which you can book within two quick clicks and a Paypal deposit (page 51), there is something in this issue for everyone.

As always, I hope you enjoy the issue! Email me and let me know what you think: editor@staginggp.wpengine.com.

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