When I left my position as Beauty Editor at InStyle Magazine Australia, I never would’ve imagined I’d be launching my own independent online beauty magazine a year later.

I probably would’ve laughed at the idea – thrown in an expletive or two – and then laughed again.

Yet last Thursday, in front of 70 of the beauty industry’s top publicists, beauty editors, bloggers and celebrities, that’s exactly what I did.

Held at ACME at Sydney’s Rushcutters Bay, guests sipped on Cointreau Fizz Basil and Cucumber cocktails. In between gin and tonic-infused cucumber, rockmelon and prosciutto (no, it’s the not the ’80s-style canape you think!) and fontina cheese and pepper arancini, guests enjoyed complimentary OPI manicures while Cheyenne Tozzi was revealed as the magazine’s debut cover girl.

I can’t quite explain it but there was something electric in the air at the launch event.

Maybe it was just me. Maybe it was because it was my event.

Nonetheless, the excitement and positivity in the industrial-style room was contagious.

I couldn’t stop smiling.

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Gritty Pretty

Definitely, will do. I've done a few on these in the past but I think it's time for an update :) As always, I welcome personal emails from anyone wanting advice about beauty, beauty writing or blogging:

Gritty Pretty

Thanks so much, Briana! X


Also, and I'm sure I'm not alone in this, I would love to see a feature on either your blog or magazine that shares more about the journey that took you where you are today. Blogs are wonderful because they can be personal, as reader and creator can interact, and it's fun to know more about the lives of those that we follow.

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