Why You Should Enter A Long Term Relationship With Your Serum
Don’t fix it if it ain’t broken.
So, what you’re telling us is that you’ve got commitment issues? If you read this headline and immediately felt your chest tighten or stomach drop, we’re willing to bet that you’re a serial beauty product dater. Dipping into one serum here and another serum there or ignoring the advice of skin experts to try a product with pretty packaging, we see you and we have news for you.
Just like finding a partner who doesn’t immediately give you the ‘ick’ or buying your dream home, commitment has its perks. When it comes to skincare, this messaging is often lost due to the seemingly endless amounts of products that launch into the market everyday. But you know when you talk to your grandmother with radiant skin or your mother who looks like she’s 10 years younger than she actually is? There’s generally one thing they have in common: a favourite serum. It’s the one they’ve been using since they were 20 years old and the one they will never let slip from their top shelf.
If they weren’t willing to divulge their secret serum to you (rude!) then allow us to do the honours. The Clarins Double Serum ($200/75mL) is your lifelong great skin partner.
The Sell
The surefire sign of a great beauty product? Cult status. And the Clarins Double Serum hasn’t received this honour for no reason—it’s good. The bi-phase formula does it all—regenerating, hydrating, nourishing, protecting and oxygenating the skin to keep fine lines and wrinkles at bay and promote luminosity. Whether you’re 20 going on 30 or 50 going on 60, this formula will keep your skin happy and fresh no matter what your daily routine entails. The fact it also comes in a new, larger, 75mL format means you’ll never run low (but 30mL and 50mL bottles are also available should you want to take it on a few dates before committing).
The Ingredients
It’s no secret that consumers are more informed and clued up on skincare ingredients than ever before. Wanting a serum that does incredible things for your skin but is also created with good-for-you ingredients doesn’t make you needy, it makes you human. So, the fact that the Clarins Double Serum is formulated with 21 active botanicals (yes, 21!) makes it the ultimate box-ticker.
And while we don’t have time to run you through every single ingredient and benefit (but you can find them, here), we particularly adore the inclusion of turmeric. Not only great in curries, this orange spice is famous for its antibacterial, anti-inflammatory and antioxidant properties, making it one of the great anti-ageing powerhouses in the market. The Vitamin C and E rich avocado in the formula also helps to nourish the skin and reduce inflammation. Oh, and did we mention your favourite summer fruit also makes an appearance? Mango’s natural form of Vitamin A helps to stimulate collagen production and keep your skin looking youthful and plump.
Photography: Amelia Dowd / Hair & Makeup: Nat Ridler / Styling: Rosie DesChanel / Talent: Sian @ Chadwick Models
The Reward
Like getting the ring of your dreams or sitting on the couch after your renovation is complete, commitment isn’t worth it unless you’ve got something to show for it at the end. So, we knew that when we proposed a life partner like the Clarins Double Serum, that the payoff would have to be seriously worth it—and it is. Think hydrated, smooth, protected skin to carry you through your 20s and beyond. Plus, if you start your commitment early, the results are only magnified by the time you hit 60. Preventing is easier than fixing, after all.
The science-driven, botanical based formula is also the star of Clarins’ new Live Beautifully campaign which celebrates real women at every stage of life. The serum is designed to keep you looking fresh, yes, but it’s also to keep you looking like you.
The Sell
The surefire sign of a great beauty product? Cult status. And the Clarins Double Serum hasn’t received this honour for no reason—it’s good. The bi-phase formula does it all—regenerating, hydrating, nourishing, protecting and oxygenating the skin to keep fine lines and wrinkles at bay and promote luminosity. Whether you’re 20 going on 30 or 50 going on 60, this formula will keep your skin happy and fresh no matter what your daily routine entails. The fact it also comes in a new, larger, 75mL format means you’ll never run low (but 30mL and 50mL bottles are also available should you want to take it on a few dates before committing).
Photography: Amelia Dowd / Hair & Makeup: Nat Ridler / Styling: Rosie DesChanel / Talent: Sian @ Chadwick Models
The Ingredients
It’s no secret that consumers are more informed and clued up on skincare ingredients than ever before. Wanting a serum that does incredible things for your skin but is also created with good-for-you ingredients doesn’t make you needy, it makes you human. So, the fact that the Clarins Double Serum is formulated with 21 active botanicals (yes, 21!) makes it the ultimate box-ticker.
And while we don’t have time to run you through every single ingredient and benefit (but you can find them, here), we particularly adore the inclusion of turmeric. Not only great in curries, this orange spice is famous for its antibacterial, anti-inflammatory and antioxidant properties, making it one of the great anti-ageing powerhouses in the market. The Vitamin C and E rich avocado in the formula also helps to nourish the skin and reduce inflammation. Oh, and did we mention your favourite summer fruit also makes an appearance? Mango’s natural form of Vitamin A helps to stimulate collagen production and keep your skin looking youthful and plump.
The Reward
Like getting the ring of your dreams or sitting on the couch after your renovation is complete, commitment isn’t worth it unless you’ve got something to show for it at the end. So, we knew that when we proposed a life partner like the Clarins Double Serum, that the payoff would have to be seriously worth it—and it is. Think hydrated, smooth, protected skin to carry you through your 20s and beyond. Plus, if you start your commitment early, the results are only magnified by the time you hit 60. Preventing is easier than fixing, after all.
The science-driven, botanical based formula is also the star of Clarins’ new Live Beautifully campaign which celebrates real women at every stage of life. The serum is designed to keep you looking fresh, yes, but it’s also to keep you looking like you.
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