As a beauty director, one of the most frequently asked questions is whether or not an eye cream is necessary. The answer is a firm yes. In fact, an eye cream is an essential step in your skincare routine (much like your commitment to moisturiser) and should be followed with an eye serum. It’s true that the eye area needs extra special attention. Would you ever go a day without applying your favourite facial moisturiser or serum? Unlikely. The same should be true for eye care. 

But why? The skin around the eye area is thinner, has less fatty tissue, collagen, and even less oil glands than the rest of the face. Due to these differences, the first signs of ageing often appear around the eyes. Even if ageing is not a concern for you, the eye area can also display the first signs of fatigue, dehydration or even an overall lack-lustre appearance. 

Properly looking after the eye area is critical so if you feel like you’ve been neglecting your eyes, it’s time to level up. Enter Esteé Lauder’s Advanced Night Repair Eye Concentrate Matrix, a special formula that is designed to repair, hydrate and strengthen the delicate eye area. Esteé Lauder’s Advanced Night Repair Eye Concentrate Matrix is the perfect addition to your eye care routine, whether you’re starting out or to complement your favourite eye cream. This eye serum is perfect for all skin types: combination, dry, normal and oily, so it’s one anybody can integrate into their routine. 

Here are five reasons why proper eye care is just as important as your daily skincare. 

Did you know the skin around the eyes is 30-40% thinner than the rest of your face? That means you need a hard-working product, like Esteé Lauder’s Advanced Night Repair Eye Concentrate Matrix , that specifically targets this delicate skin. With 360° Matrix Technology,  Esteé Lauder’s Advanced Night Repair Eye Concentrate Matrix actually fortifies the delicate skin around your eyes, to protect and strengthen the area overtime. Think of it like a serum or a treatment for the eye area, that really gets in there to hydrate and repair.

There are numerous causes of puffy eyes and we all suffer from them at some point or another: be it from ageing, allergies, stress or lack of sleep. Usually, this is when we all reach for an eye serum to solve the problem. Esteé Lauder’s Advanced Night Repair Eye Concentrate Matrix now comes with a new Cryo Steel wand that’s specifically designed to cool the skin by 1.65 degrees celsius to decrease puffiness in an instant. After unscrewing the lid, the Cryo Steel Wand will already be coated in the Eye Concentrate, so simply use the wand to gently roll under each eye three times. Then, massage around the orbital bone in a 360° circle using the wand tip, before patting in the excess using your ring finger. Consistent use of a good eye serum like this can work to control puffiness and keep it at bay once and for all.

Your eyes are not only responsible for a large number of facial movements and expressions but the human eye also blinks a massive  28,800 times a day! These micro-movements understandably contribute to fine lines over time. Estée Lauder Advanced Night Repair Eye Concentrate Matrix is formulated with Chronolux™ Power Signal Technology, which helps to increase the skin’s natural ability for self-repair, softening the visible impact of these micro-movements. In three weeks of dedicated use (AM and PM, please!) Estée Lauder Advanced Night Repair Eye Concentrate Matrix is able to promote faster line repair around the eye area too.

Collagen is that important little protein that helps to promote skin elasticity and plumpness, but sadly, we lose 1% of collagen per year—and the eye area is affected too. Sorry for the bad news! But here’s some good news: Estée Lauder Advanced Night Repair Eye Concentrate Matrix boosts natural collagen production by 42% in just 24 hours. The eye area appears plump and smooth after one use and the benefits increase with a daily routine.

Our eyes say so much about us: they’re also usually the first thing we notice about each other. Eyes that are properly cared for appear bright and wide awake and have the ability to lift our overall complexion. Estée Lauder Advanced Night Repair Eye Concentrate Matrix has a double infusion of hyaluronic acid, an ingredient that retains moisture, giving your eyes a shot of hydration. This serum also provides antioxidant protection to help defend against skin-damaging environmental assaults (like the damaging effects of the sun!). The result? Bright eyes that elevate the overall complexion, giving your entire routine an extra lift and definitely levelling up your skincare game.

You can buy the Estée Lauder Advanced Night Repair Eye Concentrate Matrix here.