October 15, 2020

Psst… This Range Has A Potent Secret Ingredient You Need To Know About

When it comes to the natural world, there is no such thing as forever… That is until you handpick an Immortelle flower.

When it comes to the natural world, there is no such thing as forever; every organic entity has a lifecycle from conception through to maturity and eventually, death. However, there’s one exception to the rule: the Immortelle flower.

Native to the Mediterranean island of Corsica, the Immortelle flower is a wondrous feat of nature. The bright yellow flower of the Immortelle plant never (ever!) fades, even after it has been picked. If you picked a bunch of these flowers today, they would be just as vibrant in five, 10, 20 years time. Incredible, huh?

For 20 years, iconic French beauty brand L’Occitane has studied this plant to better understand its age-defying qualities. What they found is nothing short of remarkable, prompting the brand to create the Immortelle Divine collection — including Immortelle Divine Cream, Immortelle Divine Serum and Immortelle Divine Youth Oil — with the Immortelle flower taking its rightful place as the hero ingredient.

So, what does the Immortelle flower do for skin, exactly? Great question! You know how this bright yellow flower resists environmental aggressors and time by refusing to fade? With the right extraction method (more on that in a sec) it can help your skin do the same. The Immortelle flower has a high concentration of neryl acetate – a molecule that has an anti-ageing effect on skin. As an antioxidant, this essential oil is twice as potent as Vitamin E and helps the skin protect itself from pollution, UV damage and other environmental aggressors.

Flash forward to today and in 2020, the Immortelle Divine collection is more powerful and potent than ever before. Thanks to a new eco-extraction method, L’Occitane can extract two more extracts from the immortelle flower without using synthetic solvents.

Immortelle Divine Cream

The brand’s Immortelle Divine Cream is a best seller for a reason. Gritty Pretty founder and editor-in-chief Eleanor Pendleton lists it as one of her current favourite moisturisers: “What I love about it is that it has a really velvety texture so that when you apply it, it just melts into the skin so beautifully. The cream is designed to make skin look really healthy and more youthful. I’ve been using it daily and the cream works to target wrinkles and improve firmness and elasticity.”

Listen to Eleanor’s full review on Gritty Pretty Radio here

Immortelle Divine Serum

Jam-packed with immortelle extracts, Immortelle Divine Serum is an ultra-fine gel-cream that helps to revitalise skin and inject a youthful glow. Apply morning and night, after cleansing but before your moisturiser, to see the benefits (think: smoothed wrinkles, tighter skin and a brighter skin) for yourself.

Immortelle Divine Youth Oil

Our skin loves a high quality oil and it doesn’t get more quality than Immortelle Divine Youth Oil. One drop of this liquid gold is enough to soothe your complexion and reinforce the skin’s natural barrier function. It is versatile and can be applied after your serum or add a few drops to your Divine Cream to stimulate microcirculation, increase collagen synthesis and protect against free radicals.


This post has no comments yet.

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Search our
Little Black Book
Of Beauty

I'm looking for...
To submit your business for consideration, enquire here