November 16, 2021

This Is How To Buy Harry Styles’s New Beauty Brand In Australia

We’re not fangirling, you are!

In what could very well be the best news to come out of 2021 (or the best news to come out of, well, the last century), Harry Styles is releasing a beauty brand. We know, we know, how iconic! Arguably one of the most influential celebrities of that past decade, the 27-year-old has had quite the style (and beauty) evolution since his days as one of the five members of teen pop group, One Direction. 

Coming into his own creatively when he released his eponymous debut solo album in 2017, Styles is now a favourite of Italian fashion house Gucci and is often sporting some seriously daring fashion looks (most recently dressing up as Dorothy from The Wizard Of Oz during one of his concerts). 

But, while the audible squeals in the Gritty Pretty office may have suggested different, his beauty brand is yet to land in the flesh. So, here’s what we know so far…

The Name

Pleasing…and it’s just that!

The Sell

With the slogan “Find your pleasing” Styles’s brand is all about creating products that anyone and everyone can use to express themselves and find their own personal style. With the overall mission to “bring joyful experiences and products to excite the senses and blur the boundaries”, the brand is set to become the blueprint for genderless beauty products the world over. Consider us hooked!

The Products

Debuting with four nail polishes and two skincare products, the Pleasing offering is on the fast track to setting sell-out records (much like Styles’s concerts). The polishes, coming housed in collectible glass bottles mirroring perfume decanters, are inspired by the translucent and ever-changing beauty of a pearl within the oyster. With shades Inky Pearl, Perfect Pearl, Granny’s Pink Pearls and Pearly Tops on offer, there is sure to be a colour to suit you and yours perfectly. 

Formulated in glossy and matte finishes and designed to be worn alone, under or over other shades to create customisable looks, the formula is also 12-Free (that is—made without Toluene, Formaldehyde, Camphor, TPHP, Phthalates, Ethyl, Tosylamide, Acetone, Bisphenol A, Xylene, Fragrance, Parabens and Sulphates), which means you can look and feel good at the same time.

Skincare-wise, Styles’s brand is offering two products to begin with: the Pleasing Pen and the Pearlescent Illuminating Serum. Formulated to make life a whole lot easier, the Pleasing Pen contains two potent serums that are delivered with a cooling roller ball applicator to refresh both the eyes and the lips. Containing natural lingonberry, okra and hyaluronic salt to awaken tired eyes, the eye serum works to diminish the signs of ageing while delivering constant hydration throughout the day. The demi-matte lip treatment contains soothing marshmallow to keep your pout kissable with little-to-no upkeep.

But the pièce de résistance of the entire collection is the Pearlescent Illuminating Serum. Containing vitamin B5, antioxidants and amino acids to moisturise and hydrate all skin types, this serum is encapsulated in pearls created with lab-safe mica to deliver a glow like no other. Wear it alone or under makeup—just wear it!

How To Get It In Australia

You know how us Aussies are often left out in the cold with cool new launches (*cough* Glossier)? Well, do not fret! Styles’s brand is offering shipping to Australia. Yipee! All products are now on pre-order with strict quotas on how many can be purchased per person (so there is enough to go around), so hop to it.

November 16, 2021

This Is How To Buy Harry Styles’s New Beauty Brand In Australia

We’re not fangirling, you are!

In what could very well be the best news to come out of 2021 (or the best news to come out of, well, the last century), Harry Styles is releasing a beauty brand. We know, we know, how iconic! Arguably one of the most influential celebrities of that past decade, the 27-year-old has had quite the style (and beauty) evolution since his days as one of the five members of teen pop group, One Direction. 

Coming into his own creatively when he released his eponymous debut solo album in 2017, Styles is now a favourite of Italian fashion house Gucci and is often sporting some seriously daring fashion looks (most recently dressing up as Dorothy from The Wizard Of Oz during one of his concerts). 

But, while the audible squeals in the Gritty Pretty office may have suggested different, his beauty brand is yet to land in the flesh. So, here’s what we know so far…

Image: Rolling Stone

The Name

Pleasing…and it’s just that!

The Sell

With the slogan “Find your pleasing” Styles’s brand is all about creating products that anyone and everyone can use to express themselves and find their own personal style. With the overall mission to “bring joyful experiences and products to excite the senses and blur the boundaries”, the brand is set to become the blueprint for genderless beauty products the world over. Consider us hooked!

The Products

Debuting with four nail polishes and two skincare products, the Pleasing offering is on the fast track to setting sell-out records (much like Styles’s concerts). The polishes, coming housed in collectible glass bottles mirroring perfume decanters, are inspired by the translucent and ever-changing beauty of a pearl within the oyster. With shades Inky Pearl, Perfect Pearl, Granny’s Pink Pearls and Pearly Tops on offer, there is sure to be a colour to suit you and yours perfectly. 

Formulated in glossy and matte finishes and designed to be worn alone, under or over other shades to create customisable looks, the formula is also 12-Free (that is—made without Toluene, Formaldehyde, Camphor, TPHP, Phthalates, Ethyl, Tosylamide, Acetone, Bisphenol A, Xylene, Fragrance, Parabens and Sulphates), which means you can look and feel good at the same time.

Skincare-wise, Styles’s brand is offering two products to begin with: the Pleasing Pen and the Pearlescent Illuminating Serum. Formulated to make life a whole lot easier, the Pleasing Pen contains two potent serums that are delivered with a cooling roller ball applicator to refresh both the eyes and the lips. Containing natural lingonberry, okra and hyaluronic salt to awaken tired eyes, the eye serum works to diminish the signs of ageing while delivering constant hydration throughout the day. The demi-matte lip treatment contains soothing marshmallow to keep your pout kissable with little-to-no upkeep.

But the pièce de résistance of the entire collection is the Pearlescent Illuminating Serum. Containing vitamin B5, antioxidants and amino acids to moisturise and hydrate all skin types, this serum is encapsulated in pearls created with lab-safe mica to deliver a glow like no other. Wear it alone or under makeup—just wear it!

How To Get It In Australia

You know how us Aussies are often left out in the cold with cool new launches (*cough* Glossier)? Well, do not fret! Styles’s brand is offering shipping to Australia. Yipee! All products are now on pre-order with strict quotas on how many can be purchased per person (so there is enough to go around), so hop to it.

Comments

Jaimie

I just went to purchase the nail polish and I live in VIC and the shipping is literally $73 so they might as well not even ship to Australia xD I can't afford $73 shipping, $35 is reasonable but $73 makes my whole body sweat thinking about it lol

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