Gritty Pretty Welcomes Salt By Hendrix
Introducing Salt by Hendrix – one of the latest beauty editor-approved brands available in our Gritty Pretty e-boutique.
Founding a beauty company out of personal necessity is not a new thing. Jessica Alba did it with Honest. So did Miranda Kerr and Kora Organics and Megan Larsen of Sodashi. And you can add Aussie Kellie Collis to the list. Looking for products that would treat her son’s eczema and sensitive skin, Collis ditched her job in the finance sector and created SALT by Hendrix, a vegan, cruelty-free and organic brand that nourishes the skin and nurtures the soul.
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Collis had always been interested in natural skincare, but it was only after falling pregnant that she became conscious of what she was actually putting on her skin, and the possible long-term effects. So Collis took a leap of faith, quit her corporate job and launched SALT by Hendrix from her kitchen (don’t you just love a homegrown success story?). The focus was plant-sourced hydration, and the first product was a body oil that could be used on her son to treat his dryness without irritation (the company’s offerings now include skin, scent, bath and body products). Fun fact: the company is named for Collis’ son, Hendrix, and the original salt-based formulas.
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Collis is inspired by our beaches and laidback lifestyle, and every ingredient is there for a reason, from good-for-your-skin minerals and antioxidants, to proven vitamins. Collis also believes it’s important that the formulas smell and feel nice, too, because that’s the only way to ensure someone will actually use the products every day and reap the full benefits (we absolutely agree). Take the bestseller Mermaid Facial Oil: it’s packed with jojoba, argan and camellia oils, works under makeup and as an overnight treatment, and looks so darn pretty.
Every product goes through rigorous testing to ensure it does exactly what it’s supposed to, and that’s precisely why we’re so excited to have SALT by Hendrix join the Gritty Pretty family.
To shop Salt by Hendrix, click here.