April 29, 2021

10 New Beauty Products To Try Right Now: April 2021

The latest and greatest beauty products to hit the shelves—and why they warrant an ‘add to cart’.

The beauty of, well, beauty products is that they only demand a short-term commitment. No matter the product—be it a shampoo, serum, eye cream or foundation—eventually, it will run out. The plus side? It’s the perfect opportunity to try something new.

What’s that saying? There’s really no time like the present… or something like that. Surely, we can’t be the only ones who feel like a brand new person after spritzing on a new scent or applying a swipe of lipstick? 

Welcome to What’s New Now—our monthly round-up of the latest and greatest products to hit the shelves. Whether you’re searching for a few hints to drop, a gift for your best girlfriend or just want to try something that you haven’t before, you will find everything you need right here.


Rose Hermès Silky Blush Powder

Luxury makeup just got a whole lot more luxurious. Hermès’s latest addition to their makeup offering, the Rose Silky Blush Powder is everything it says it will be: silky, rosy and oh-so French. Coming in five different shades and with a semi-matte finish, this compact will perfect your complexion in just one swipe.

Buy now.


L’Oréal X Elie Saab Collaboration

Collaborating with the iconic Lebanese fashion designer, Elie Saab, L’Oréal Paris brings you a new makeup collection that ticks all the boxes: striking, luxurious and affordable. With the lip products of particular note, this collection is a perfect Mother’s Day gift (which, by the way, is coming up real quick).

Buy now.


Fenty Beauty Gloss Bomb Lip Dip Gloss

For when you’re on the go but still want to glow (see what we did there?), the new Fenty Beauty clip-on lip gloss is a lifesaver. Clip it onto a bag, your jeans or even your wallet and guarantee yourself easy access to a lip product no matter what. The only question we have is why this product didn’t exist sooner?

Buy now.


Tarte Shape Tape Ultra Creamy Concealer

The latest variation of the cult-favourite Tarte Shape Tape Concealer, the Ultra Creamy formula is for those of us who need a little more hydration in our lives. Combining the skincare benefits of an eye cream with the coverage benefits of a concealer, the formula works to provide 24-hour hydration whilst smoothing fine lines and wrinkles. Yes please.

Buy now.


CeraVe Cream-to-Foam Cleanser

The newest product from the famed drugstore skincare brand, CeraVe, the Cream-to-Foam Cleanser is a multi-tasker to say the least. Utilising CeraVe’s trademark skin barrier expertise, the formula relies on amino acids and hyaluronic acid to attract and retain moisture while ridding the skin of dirt. In the words of Hannah Montana, you get the best of both worlds.

Buy now.


Avène A-Oxitive Night Peeling Cream

The night cream your skin deserves, Avène’s newest offering works throughout the night to boost cellular activity, detoxify and even out skin texture. Containing gradual release vitamin A to reduce fine lines and wrinkles, and gradual release vitamin E to fight against free radicals, this effective yet nourishing concoction will have your skin looking baby smooth in no time.

Buy now.


Pai The Invisible Glow Bronzing Drops

The liquid highlighter of your dreams, the Pai Bronzing Drops are on track to become a cult-favourite product. Whether you mix them in with your favourite moisturiser, apply a layer before your foundation or dab a few drops on your cheekbones, one thing is certain: you will be glowing. Bonus points are awarded for the clean formula as well. Brava!

Buy now.


Living Proof Curl Range

Designed to nourish, moisturise and hydrate textured, curly or afro hair while still respecting its natural texture, Living Proof’s new hair care range is music to any curly-girl’s ears. With a shampoo and conditioner duo, enhancer, oil, gel, definer and elongator, there is no curl that will go un-perfected. Plus, who doesn’t want cute pink packaging in their shower?

Buy now.


Alterna Caviar Bond Repair Leave-In Overnight Serum

For when you actually want beauty sleep, the Alterna Leave-In Overnight Serum is a must-have. The lightweight yet nourishing overnight treatment uses bond reinforcing technology to restore cells and protect against daytime aggressors and dryness. If bedhead now looks like soft, nourished hair, we’re all for it.

Buy now.


Vida Glow Marine Collagen

We know, we know, Vida Glow’s Marine Collagen isn’t new per se, but their relaunch branding is and we’re obsessed in every way. With new colour coded flavour packets to let you know exactly what you’re in for, the brand is easier to shop than ever. Plus, the chic new look will sit perfectly on your kitchen bench (meaning you’ll actually remember to take it).

Buy now.


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