This Face Powder Doesn’t Feel Like Powder

When you think of makeup powder, do you think of straight up ol’ talc your grandmother would use?

Well, please don’t any longer.

Foundation powders have changed a lot since then and now there’s a new breed of hybrid face powders that even out tone, create radiance and cover pigmentation – without leaving a powdery, cakey finish on the skin.

From the creators of the iconic, multi-award winning Luminous Silk Foundation, comes the collection of your no-makeup makeup dreams. Yes, Giorgio Armani has re-imagined the ingredients of a liquid foundation into a powder form. Tested by yours truly for 12 hours of wear, this powder foundation doesn’t oxidise or cake over time.

But, how? Put it this way: this powder has excellent memory. During formulation, water within the powder evaporates, leaving a fine, soft powder texture behind. When you apply the Neo Nude Fusion Powder, upon contact with the natural moisture found within the skin, the process is reversed: the powder transforms into a veil-like liquid, blurring fine lines and pores.

To complement your natural-looking skin, Giorgio Armani’s new liquid blush, contour and highlighter is designed to subtly enhance. So light, the water-based products blend seamlessly – hydrating the skin whilst simultaneously adding radiance – and they won’t disrupt powder or foundation if you apply on top.

The entire (almost invisible) collection is genius.

To shop Giorgio Armani’s new Neo Nude collection, click here.


Photography: Ryan Conduit


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