November 28, 2023

This New CHANEL Lipstick Is A Beauty Keepsake Like No Other

A true treasure.

Every now and then a beauty product enters the market and, in what seems like an instantaneous moment, achieves icon status. It’s rare and often flies under the radar as people assume the product has been around for months, or even years. Case in point: CHANEL’s new 31 Le Rouge lipstick. 

A keepsake beauty product in every sense of the phrase, this luxurious product is something you can pass down to your daughter and your daughter’s daughter for years to come. Whether it sits pretty in your CHANEL Classic Flap or takes the front and centre spot in your china trinket dish, there will be no buyer’s remorse with this treasure.

Photography: Rose Garnett


The What: The brand’s most exclusive lipstick creation to date, the CHANEL 31 Le Rouge is the first to feature glass packaging which elevates it beyond simply a lipstick and conjures the elegance of a prized piece of jewellery. With a case that has been faceted as a tribute to the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s rue Cambon apartment, the lipstick is a tangible nod to the ultimate birthplace of the iconic French brand.

But what’s a luxurious keepsake beauty item without a consideration for the environment? The new lipstick is also refillable and has been crafted into 12 shades with an intensely luminous satin finish. Read: it’s perfect for every occasion and makes the pout appear plump, hydrated and radiant with close to no effort (simply swipe it on). The formula also contains micronised pigments blended in Gardenia oil (which is a CHANEL-exclusive ingredient) and paired with cellulose powder and opalescent mother-of-pearl to create a healthy shine—sans the glitter. 

So, not only does it sit pretty on your vanity but the formula is also moisturising, protective, smoothing, firming and sculpting while delivering a remarkably long-lasting makeup look with up to eight hours of vivid colour payoff. If you’re in the market for a Christmas gift that that special lady in your life will treasure forever or deserve a little gift from you to you, the 31 Le Rouge lipstick is hard to go past.

The Price: $235 from


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