In 2021, it’s okay to expect big things from your makeup products. Gone are the days when the purpose of foundation was to provide all-day coverage before being rinsed down the bathroom drain without a second thought during your evening cleanse. Scientific advances have overhauled the beauty industry and those two things—science and makeup—are now virtually inseparable. The latest innovation is hybrid makeup, which is makeup that doubles as skincare. Enter Clarins Everlasting Foundation, which offers 24-hour high coverage wear (yes, 24 hours) and has serious skincare benefits to boot.

Okay, first things first, your foundation needs to look and feel good. In other words, it should work. Clarins Everlasting Foundation is light in texture and has a matte finish which will carry you from 9 to 5 and beyond—Clarins promises it’ll last 24 hours, in fact. That’s in part due to its formula, which is created from multi-dimensional pigments that disperse across the skin for an even application. The result? It’s transfer-proof, sweat-proof and smudge-proof—goodluck trying to get it to budge. We’ll wait…

For those of us who apply makeup everyday, why wouldn’t we want it to be made of quality ingredients? Clarins Everlasting Foundation is formulated with natural botanical ingredients that are scientifically proven to offer added skincare benefits, like naturally-derived organic oat sugars which help the product stay on the face and bamboo powder which helps achieve a matte finish. Genius.

Clarins Everlasting Foundation actually offers separate skincare benefits designed to work in tandem with your skincare routine. It’s makeup but it’s also skincare. For instance, it’s formulated with organic quinoa extract which actually hydrates the skin so you don’t feel dry when wearing the foundation. The range’s Everlasting Concealer, which complements the foundation, includes horse chestnut escin extract. Never heard of it? It’s a botanical ingredient that works to stimulate microcirculation around the eyes, meaning the eye area is smoothed out and looks radiant.

Does your foundation help to make our planet more beautiful? Clarins Everlasting Foundation does that. The brand is built on responsible beauty—they use organic ingredients wherever possible and always use fair trade and responsibly sourced components. It’s not all about the product manufacturing either—Clarins actually supports local projects to encourage biodiversity globally, including right here in Australia, where their current project is donating  $100,000 to Greening Australia to assist them with their goal to plant over half a billion trees by 2030. In addition to this, when buying a Clarins Everlasting Foundation via clarins.com.au, Clarins will donate $1 of your sale to an initiative of your choice from the following: Greening Australia for their Restore The Reef project, Look Good Feel Better or Women’s Shelter Organisation NSW.

It’s time to make your foundation work harder. To find your perfect Clarins Everlasting Foundation, visit a Clarins counter in Myer, David Jones and selected pharmacies to be colour-matched and receive a complimentary sample to test out at home.