10 New Beauty Products To Try Now: January 2021

The latest and greatest beauty products to hit the shelves – and why they warrant an ‘add to cart’.

The beauty of, well, beauty products is that they only demand a short-term commitment. No matter the product – be it a shampoo, serum, eye cream or foundation – eventually, it will run out. The plus side? It’s the perfect opportunity to try something new.

And there’s no time like the present. We can’t be the only ones who feel like a brand new person after spritzing on a new scent or applying a swipe of lipstick.

On that note, welcome back to What’s New Now. A monthly round-up of the latest and greatest products to hit the shelves. Whether you’re searching for a few hints to drop, a gift for your best girlfriend or just want to try something that you haven’t before – you will find everything you need, right here.

Eye Of Horus Goddess Lipstick, $36

For goddesses far and wide (we’re talking to you), the two new Eye of Horus Goddess Lipstick shades are bound to add a bit of brightness to your day. Recently added to the shade range, Gaia Spice and Rhiannon Ruby are the perfect additions to your lipstick wardrobe. With the same decadent satin finish as previous hues and infused with sacred oils and marine botanicals to plump, hydrate and protect your lips, we see this duo flying off the shelves in no time.

Buy now: $36 at Eye Of Horus.

Elizabeth Arden Flawless Finish Skincaring Foundation

With summer in full swing, finding a complexion product that is both lightweight and long-lasting can feel like an uphill battle. But fight no longer: the new Elizabeth Arden Flawless Finish Skincaring Foundation has you covered (literally). Formulated with hyaluronic acid and other skin-caring ingredients, the formula works to protect and nourish your skin whilst providing buildable coverage. The best part? It’s available in 40 shades. Bravo!

Buy now: $56 at David Jones.

Anastasia Beverly Hills Brow Freeze

For that laminated brow look without the commitment, the brand new Anastasia Beverly Hills Brow Freeze is your new best friend. Modelled off the soap brow trend that took 2020 by storm, the extreme-hole wax works to keep even the most unruly brows in place all day long. The ultimate model-off-duty fluffy brow is a-knocking.

Buy now: $38 at Anastasia Beverly Hills.

Jo Malone London Scarlet Poppy Cologne Intense

Looking for a unique scent to add to your fragrance wardrobe? Well, look no further. The new Jo Malone London Scarlet Poppy Cologne Intense not only comes in a striking ruby red bottle, but is also one of their most opulent fragrances to date. With top notes of Ambrette Seeds and heart notes of Poppy grounded in the warm aromatic note of Tonka Beans, this scent nails the balance between sweet and sexy with ease.

Buy now: $270 at Jo Malone London.

Drunk Elephant Sweet Biome Fermented Sake Spray

Who doesn’t love a face mist during the summer months? No one, that’s who. And we’ll be the first to admit that the new Drunk Elephant Sake Spray could be the best one yet. Formulated with a blend of vital amino and fatty acids, electrolytes and ceramides, the spray works to mimic your natural microbiome. The result? A skin barrier that is strong, soothed and balanced. Our hot tip is to store it in the fridge for a cool afternoon pick me up.

Buy now: $67 at Mecca.

Tatcha The Dewy Serum

Raise your hand if you’ve ever felt personally victimised by dull, flaky skin? Well, give the new Tatcha Dewy Serum a month of your time and we promise you that your hand will stay down. For good. Combining the exfoliating power of lactic acid with the hydrating and nourishing properties of hyaluronic acid and squalane, the serum works to give you plumper, dewier and more youthful looking skin in no time. 

Buy now: $141 at Mecca.

Mecca Cosmetica To Save Face SPF30 Physical Zinc Sunscreen Stick

In case you missed the memo, laying in the sun for hours is out and sun protection is in. So, you can imagine our excitement when the new Mecca Cosmetica Sunscreen Stick hit the shelves. Combining broad spectrum UVA and UVB protection with Vitamin C (to protect against free radical damage) and Vitamin E (for its anti-inflammatory properties), this non-greasy stick is the perfect addition to your daily skincare routine. 

Buy now: $38 at Mecca.

Nudestix Nudeskin Lemon-Aid Detox & Glow Micro Peel

A new arm of the famed no-makeup makeup brand, Nudestix, Nudeskin is a game changer to say the least. Creating a simple four step routine to your best skin yet, the brand combines the power of ingredients like bamboo, AHA’s, hyaluronic acid and Yuzu Oil to nourish and repair your skin. Our favourite product is the Lemon-Aid Detox & Glow Micro Peel which gently exfoliates to reveal baby soft and youthful skin beneath.

Buy now: $36 at Nudeskin.

Ciaté London Sun Switch Colour Changing UV Nail Polish

If only our 13 year old selves could see us now. Colour changing nail polish? Genius! A chic take on the fun colour changing trend, the new Ciaté London Sun Switch polishes are formulated with patented colour changing technology to switch between two on trend colours when the sun hits them. The formula also comes complete with an ultra-glossy finish for that professional manicure look, at home.

Buy now: $21 at Ciaté London.

Bondi Sands Pure Self Tanning Sleep Mask

Just because we know better than to fry ourselves in the sun doesn’t mean we don’t want a nice summer glow. Cue: Bondi Sands Pure Self Tanning Sleep Mask. This transparent overnight treatment combines the hydrating power of hyaluronic acid with the brightening properties of vitamin C to leave your face with an effortlessly contoured summer tan. The formula is also free of any guide colours, meaning your sheets remain streak free.

Buy now: $22.95 at Bondi Sands.

L’Occitane Verbena Cooling Mousse For Legs

Perfect for your post-sun skincare routine, the new Verbena Cooling Mousse from L’Occitane is our secret weapon for hydrated, silky smooth legs. With Italian lemon and cedar essential oils to help reduce feelings of heaviness and menthol to refresh the skin, the lightweight mousse has fast become a shower staple.

Buy now: $45 at L’Occitane.