October 16, 2020

The Purple Shampoo That Will Keep Your Blonde, Brunette Or Grey Hair In Check

Why should blondes have all the fun?

The mission to find the perfect hair care routine is a lifelong expedition. With hundreds of brands to choose from, if you’re not careful, you can end up spending thousands of dollars on products that don’t work. It’s exhausting… particularly if you’re partial to switching up your hair colour.

The good news? We’ve found a multi-tasking product that will keep blonde, brunette and grey hair in check. Introducing Moroccanoil Blonde Perfecting Purple Shampoo. Formulated with violet pigments to neutralise brassy tones, along with the brand’s trademark ArganID technology to infuse argan oil deep into the hair shaft, this shampoo both colour corrects and improves the condition of your hair. (It’s called the perfecting shampoo for a reason!)

Here, we break down exactly how Blonde Perfecting Purple Shampoo works on different hair colours and the results you can expect.


“For blondes, the strong blue and violent pigments in Blonde Perfecting Purple Shampoo counteract any unwanted yellow and orange undertones,” says Moroccanoil Global Ambassador Peter Beckett. With this formula, the risk of over-toning your hair is non-existent, meaning it’s safe to use every time you wash your hair.

Influencer Laura Jade Stone has the most amazing platinum blonde hair you’ve ever seen (seriously, take a look at her Instagram here). She uses Blonde Perfecting Purple Shampoo to maintain her colour between salon visits: “I love how it gives my hair just the right amount of tone. It doesn’t overdo it or dry out my hair which is a plus.”

Sarah Garman from our Gritty Pretty Gang Facebook Group (you guys should really sign up – look at these perks!) has been trialling the product for the last month and says her blonde hair has never been healthier. “The main difference I have noticed in the hair is the texture. It is so soft and silky after washing and stays like this for the days following until I rewash.”


For brunettes, if you’re not careful, highlights can turn copper overnight. Don’t be thrown by the ‘blonde’ name, says Beckett: “All lightened brunettes will appreciate Blonde Perfecting Purple Shampoo. It has the ability to keep their brunette cool-toned and will also help their colour last between appointments.”

“A pro tip I like to share is, if your hair is extremely brassy, try applying the product to dry hair and leaving it for five minutes before lathering.” says Beckett. This will amplify the toning effects.

Via the Gritty Pretty Gang Facebook group, Gabriela Medina has also been trialing the product and says her brown hair has never looked fresher. “The shampoo has not only kept my salon colour looking fresher for longer, but my hair is also nourished, soft and without any brassy tones.”


Grey hair has experienced a resurgence in recent years. Some opt to dye their hair grey whereas others are embracing their natural hue. Left to its own devices, grey can be a tricky tone and is prone to a “yellowing”. Moroccanoil Blonde Perfecting Purple Shampoo can neutralise this warmth and create a “cooler, softer and healthier look,” Beckett explains.


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