THE HAIR STYLING PRODUCT ANJA RUBIK USES

Let’s start with a game of true and false. Two of the following are true, the other is not…

A) Street style icon and supermodel Anja Rubik has an enviable head of hair.

B) Luxury haircare brand, Kérastase Paris recently named her the face of their new styling product, L’Incroyable Blowdry.

C) Just kidding, this is a drill.

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NOPE. THIS IS NOT A DRILL. C) IS A LIE. YOU CAN NOW GET SUPERMODEL HAIR- OR AT LEAST, USE THE SAME PRODUCT AS SAID SUPERMODEL.

Kérastase Paris L’Incroyable Blowdry is the new heat-activated lotion that’ll save you time and money because:

1. It make hairstyles last longer = less styling.
2. It uses NEW microwax particle technology to allow you to reshape and restyle hair throughout the day without reapplying the product = less buying.

Rubik calls the partnership a “powerful collaboration”. We’re calling it: About time… Name any hairstyle and Rubik’s likely rocked it. The Polish-born perennial cool girl has proven she can wear everything from short boyish cuts to layered lobs, a wispy fringe to sleek, straight strands in sandy blonde to Reflex-white – our point? If anyone knows the importance of haircare and styling, it’s Rubik, who’s also a longtime fan of the salon-professional brand.

“I started using Kérastase many years ago. Someone backstage at a show recommended the brand to me and said the shampoo and conditioner would be great for my hair [and] I’ve been addicted to it ever since,” she reveals to Gritty Pretty.

On her hair evolution, Rubik says it’s not just about updating her look but changing the way she feels about herself too: “Hair is an extension of your style and expression of yourself. It can be really empowering and liberating to change you look and transform yourself – experiment with how you feel and your current state of mind. It completely influences your mood…”.

Preaching to the choir.

Kérastase Paris L’Incroyably Blowdry will be available in selected salons later this year. ETA: June 2016 – we’d jot that down.

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