August 12, 2021

If You’re Going To Add One Product To Your Hair Care Routine, Let It Be This One

Look up ‘all-in-one’ in the dictionary and Alterna’s Replenishing Moisture CC Cream should pop up.

Like driving through a foreign country with your significant other, the hair care space can be difficult to navigate. There are lotions and potions for just about everything: moisture, hold, smoothness, strength, the list goes on and on. But understanding which ones you actually need to achieve your hair goals can prove confusing. Particularly as we move towards embracing our natural hair texture, finding a product that will celebrate your hair in all its glory while still keeping it healthy is a bit of a mission. 

On top of the product search, ensuring you find a hair care brand that you trust is essential to anything becoming a permanent fixture in your beauty roster. Enter: Alterna Hair Care. Founded in 1997, the brand was one of the first disruptors of the haircare market, debuting with beautiful products that transcend ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas to elevate everyday moments into self-care experiences. 24 years later and the brand has cemented itself as an award-winning leader in the haircare industry, with their iconic Caviar line found in stylists’ kits everywhere.

After reading all that, we doubt you’ll be surprised when we say that if you’re looking to add just one product to your routine, let it be Alterna’s Caviar Anti-Ageing Replenishing Moisture CC Cream.

The What

Just like a CC Cream for your face, Alterna’s CC Cream will deliver 10 benefits to help your hair look and feel its best. Designed to provide moisture, shine, smoothness, anti-breakage, heat protection, light hold, UV colour protection, manageability and strength to your strands, the product is like that friend that constantly matches your energy. You know the one, calms you down when you need it or makes you shine when you need a little pick me up. These friends, like the CC Cream, should be held close at all times. Plus, the lightweight cream formula is oh-so luxurious when applied that you’ll almost feel like you’re sitting in a hair stylist’s chair.

The How

You’re a bit of a curious Cathy, aren’t you? If you want to know exactly how this seemingly magical product does the above then you’ve come to the right place. Formulated with Caviar extract and Seasilk®, the formula helps to target the physical, environmental and natural signs of ageing and stress that can cause hair to appear brittle, dry and dehydrated. Clinically proven to reduce breakage by up to 98 percent and provide thermal protection up to 230℃, the cream keeps your hair nourished and healthy by actively protecting against external aggressors. Containing AHAs, antioxidants, vitamins and peptides to keep your hair in tip-top shape and formulated without parabens, sulfates and synthetic colour so you can rest easy, the Alterna Replenishing Moisture CC Cream is a must-have product. Seriously, how did we not know about this sooner?

The Price

If you’re thinking there’s a catch, there isn’t. Coming in at a very reasonable $40/100mL the Alterna Replenishing Moisture CC Cream is a luxury product for a great price and is available for purchase at Sephora, Adore Beauty and selected salons. It is also available in the new CC by the Sea Haircare Set (how cute is the name?) which comes complete with Alterna’s Replenishing Moisture Shampoo and Conditioner so you can build your best hair ever from start to finish.

August 12, 2021

If You’re Going To Add One Product To Your Hair Care Routine, Let It Be This One

Look up ‘all-in-one’ in the dictionary and Alterna’s Replenishing Moisture CC Cream should pop up.

Like driving through a foreign country with your significant other, the hair care space can be difficult to navigate. There are lotions and potions for just about everything: moisture, hold, smoothness, strength, the list goes on and on. But understanding which ones you actually need to achieve your hair goals can prove confusing. Particularly as we move towards embracing our natural hair texture, finding a product that will celebrate your hair in all its glory while still keeping it healthy is a bit of a mission. 

On top of the product search, ensuring you find a hair care brand that you trust is essential to anything becoming a permanent fixture in your beauty roster. Enter: Alterna Hair Care. Founded in 1997, the brand was one of the first disruptors of the haircare market, debuting with beautiful products that transcend ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas to elevate everyday moments into self-care experiences. 24 years later and the brand has cemented itself as an award-winning leader in the haircare industry, with their iconic Caviar line found in stylists’ kits everywhere.

After reading all that, we doubt you’ll be surprised when we say that if you’re looking to add just one product to your routine, let it be Alterna’s Caviar Anti-Ageing Replenishing Moisture CC Cream.

Photography: Nicola Sevitt

The What

Just like a CC Cream for your face, Alterna’s CC Cream will deliver 10 benefits to help your hair look and feel its best. Designed to provide moisture, shine, smoothness, anti-breakage, heat protection, light hold, UV colour protection, manageability and strength to your strands, the product is like that friend that constantly matches your energy. You know the one, calms you down when you need it or makes you shine when you need a little pick me up. These friends, like the CC Cream, should be held close at all times. Plus, the lightweight cream formula is oh-so luxurious when applied that you’ll almost feel like you’re sitting in a hair stylist’s chair.

The How

You’re a bit of a curious Cathy, aren’t you? If you want to know exactly how this seemingly magical product does the above then you’ve come to the right place. Formulated with Caviar extract and Seasilk®, the formula helps to target the physical, environmental and natural signs of ageing and stress that can cause hair to appear brittle, dry and dehydrated. Clinically proven to reduce breakage by up to 98 percent and provide thermal protection up to 230℃, the cream keeps your hair nourished and healthy by actively protecting against external aggressors. Containing AHAs, antioxidants, vitamins and peptides to keep your hair in tip-top shape and formulated without parabens, sulfates and synthetic colour so you can rest easy, the Alterna Replenishing Moisture CC Cream is a must-have product. Seriously, how did we not know about this sooner?

The Price

If you’re thinking there’s a catch, there isn’t. Coming in at a very reasonable $40/100mL the Alterna Replenishing Moisture CC Cream is a luxury product for a great price and is available for purchase at Sephora, Adore Beauty and selected salons. It is also available in the new CC by the Sea Haircare Set (how cute is the name?) which comes complete with Alterna’s Replenishing Moisture Shampoo and Conditioner so you can build your best hair ever from start to finish.

Comments

Michelle

Been using Alterna Caviar and CC for years and absolutely love it!!!

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