April 06, 2022

Bella Hadid Wants You To Highlight Your Jaw–Here’s How To Do It

Anything Miss Hadid can do, we can’t necessarily do better but will try our very best.

We’re not too cool to admit that Bella Hadid can make us consider wearing just about anything. Yes, even low-waisted cargo pants. But before we take the plunge into overhauling our entire wardrobe to emulate the supermodel (we’re not convinced we can pull off micro, netted tops just yet), we figured it might be best to start in her beauty cupboard.

Known for her incredible facial structure and heavenly skin, Hadid is considered a beauty muse by many. All you have to do is walk past a newsstand and you’re almost guaranteed to see her face sprawled across many-a magazine cover. But it was a recent Instagram post where eagle-eyed fans spotted a new beauty trend that the supermodel had started: jaw highlighting. That’s right, forget contouring your jawline and highlighting your cheekbones, it seems that glowing jawlines are the secret to that oh-so sculpted complexion. You heard it here first.

But, like most beauty trends, it can be easy to go overboard if you don’t start small. Nobody wants to look like they’ve got a sweaty jaw, after all. So, allow us to walk you through how to perfect the art of the jawline highlight. From formulas to application and tools, we’ve got all the tips and tricks you need to find your supermodel glow. Bella, babe, we’re waiting for our invitation to hang out.

Image credits: Instagram.com/bellahadid


Precision is key when it comes to highlighting your jawline. So, rather than using a sponge or fluffy brush to blend the illuminator into your skin, we would recommend opting for a precision brush or your fingers instead. Think the Zoeva Rose Golden Vol. 2 137 Petit Fan Face Brush or the Sephora Collection Pro Contour Brush #79.


Much like finding a foundation formula that perfectly complements your skin type, finding a highlighter formula that you can’t live without is an art form. So, we’re not going to tell you that you can’t use your favourite powder or liquid formula when it comes to your jaw. What we will say, though, is that you want something that gives glow rather than glitter. The more natural, the better. We want to nail that Bella Hadid effortlessness, after all. Our favourite options include the CHANEL Les Beiges Highlighting Fluid, the rms Beauty Luminiser and the Hourglass Ambient Lighting Palette.


As we mentioned previously, when it comes to applying jaw highlight à la Bella Hadid, it’s important to be precise. We would recommend dipping your brush into the formula of choice and gently tapping off any excess then simply swiping the product along your jawline, from the ear down to the chin. Try to keep the motion as delicate as possible to avoid any harsh lines and avoid bringing the product up too high on the cheek as this can lead to the greasy look, real quick. 

If you’re looking to lock this luminosity in all day, it is also a good idea to layer a powder formula over a liquid to create a long lasting glow. Now, go forth and conquer the day with your Bella Hadid dewiness (and confidence)!


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