May 04, 2023

6 Danish Beauty Brands To Know About

Just like the French, Scandi girls do it better…

The Danes have long embraced the less-is-more aesthetic and a clean and minimal approach to all they do in life. And when it comes to their Nordic beauty routines, the same sentiment is applied. Their packaging is sleek and elegant and their formulas draw on natural, clean and safe ingredients to boost the complexion. 

If there’s one thing we can learn from the Danes, it’s this: it’s all about putting time and effort into your skincare to achieve a natural, healthy glow. Here, we’ve rounded up seven Danish beauty brands you need to know about (if you don’t already). And yes, you can purchase them from the comfort of your Aussie shore-front home.

Frama Apothecary

Frama’s Apothecary offering is minimalism at its best. Made in Copenhagen, the brand draws on gentle, naturally derived formulations with a focus on scent. You can expect body care lotions and washes, haircare and perfumes that pull on your olfactory senses with notes of cedarwood, sandalwood and ylang ylang to name a few. Oh, and did we mention it’s designed by Frama studio so the packaging is ultra sleek and made for any vanity countertop. 


Ole Henriksen

Eponymous Ole Henriksen is a Danish brand we’ve all come to know and love. It’s fun, practical and effective, and we can thank Henriksen’s mother for that! She first introduced him to the world of skincare, yet, it wasn’t until Henrksen first developed cystic acne—during his travels as an adult—that he was inspired to help others with their skin concerns. Henriksen has since devoted himself to cosmetic chemistry and boasts celebrity clientele. Our favourite pick? The Banana Bright Cream, it’ll have you covered on the day’s you find yourself feeling a little lacklustre.



Tromborg’s founder, Marianne Tromborg, was a makeup artist long before launching her label and has always maintained that beauty should be simple and easy. Offering natural skincare and cosmetics, all produced in Denmark, Tromborg has now become the Danish It-Girl staple you didn’t know you needed. The ethos behind the brand is what makes it so good, formulated with her biochemist husband, the products they create are for all skin types, including those with psoriasis and allergies. With a special emphasis on natural bioactive ingredients and green technology the packaging is recyclable and all their products organic. If you’re in search of your next lippie, their best seller, the Lip Cure is the next must add to your beauty list.



ICYMI, bodycare is all the rage and this Danish brand is all about the body. Introducing the Bodyologist. It’s a Nordic brand with a focus on caring and protecting our largest human organ and honours all the body does—from scars, wrinkles and stretch marks—by formulating with transparency and focusing on efficacy. The lineup of products is 100% vegan and includes an array of cleansers, scrubs, lotions and serums which founders, Charlotte and Didde, have created by drawing on over 30 years experience within the beauty industry. Not only will you find a full list of every ingredient they formulate with, you can see the scientific documentation of expected effects and results.


Woods Copenhagen

At the helm of Woods Copenhagen you can find a founder invested in non-toxic, clean and simple skincare. The W_ line combines ecology and efficiency, and came to life when founder Martin Lyne’s daughter was diagnosed with atopic eczema. It was her “long and frustrating” journey that would lead to the core ethos behind the brand that focuses on “responsible solutions” and “environmental impact”. You’ll find the unisex line relies on sustainable packaging, and ingredients found in forests and fjords to create vegan products free of toxins, pesticides and phthalates.



NUORI is all about visible results! And that’s because their founder, Jasmi Bonńen, has long understood the in’s and out’s of production having worked at L’Oréal before NUORI’s launch in 2015. The brand’s production focuses on a smaller scale model, as they freshly blend small batches every 10 to 12 weeks in their capital Copenhagen—which are then shipped worldwide. The products themselves are 100% free from synthetic preservatives and stabilisers and remain potent until their expiry date. To top it off, if you don’t know where to start, opt to take their online skincare quiz to help you workout the ideal skincare regime for your skin type.



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