All Of The Clever Ways Brands And Salons Are Adapting To The COVID-19 Restrictions

From FaceTime consultations to DIY kits. 

The unfolding coronavirus (COVID-19) situation means that we are all dealing with a lot of uncertainty and change to our day-to-day routine. At Gritty Pretty, we want to help you navigate through this time. We’ll be sharing self care advice and tips on how to look after your body and mental health. If there are any topics you want Gritty Pretty to cover, please send us a DM on Instagram.

Australia has been hit hard by COVID-19. While 100 per cent necessary to stop the spread and flatten the curve, the government’s restrictions have forced beauty businesses – including skin specialists, nail parlours, tanning salons and some retail stores – to close their doors for the near future.

Rather than shutting up shop completely, many brands and salons have created unique and clever ways to service their clients at home. From FaceTime consultations to customised DIY colour kits, technology is our best friend right now. While it might sound frivolous, there’s never been a better time to practice self care and buy local. Here, the beauty businesses that are still operating – albeit differently.

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Urban Company
Book in for a hair cut, blow dry and/or mani pedi in the comfort of your own home with Urban Company. This next-gen app makes the booking process a breeze. A bouncy blow dry costs $64; women’s hair cut and blow dry (60mins) will set you back $94; a mani pedi with shellac (90mins) is $109.

RAW Anthony Nader
Surry Hills salon RAW Anthony Nader is still open for business Wednesday to Saturday, while adhering to strict hygiene and safety guidelines. If you can’t or choose not to go into the salon, Nader is available for FaceTime consults, helping customers trim their own fringes (yes, you can do it – with guidance) or offer styling advice. Simply DM RAW Anthony Nader on Instagram to organise a video consult within two hours; there will be no charge for this service.

The team at EdwardsAndCo have launched tailored at home colour kits. If you’re an existing client of any EdwardsAndCo salon, they can customise according to your colour history, if you are a new client, you can opt for a FaceTime consultation for $25. The kits include brushes, bowls and gloves, along with some detailed instructions. Kits can be purchased online with free shipping.


One of the Gritty Pretty teams favourite Aussie skin care brands, Ultraceuticals, is offering Skype consultations with a fully qualified therapist to prescribe a tailored regime. The 20 minute service will set you back $20 and is fully redeemable in product. Book here.

The Clinic
Bondi institution The Clinic is now offering complimentary video consultations (usually $50) with a registered nurse. Customers will then be prescribed a skin care regime to implement at home (isolation skin, anyone?). The Clinic has also put together at home skin peel packages so clients can mimic their favourite in-clinic treatments.

Starting this week, Alpha-H – the creators of the cult-favourite product Liquid Gold – will be offering free online consultations with their skin specialists. To make an appointment, click here

Ella Baché
Ella Baché has created Virtual Salons offering all Australians complimentary digital beauty services at home. The Virtual Salons will provide clients complimentary skin consultations (via video chat) with their favourite local Ella Baché beauty therapists. Following your appointment, you’ll have the opportunity to purchase recommended products from the local salon online – meaning you’re supporting local businesses.

Michele Squire from QR8 is continuing to offer 1:1 virtual consultations to help you curate your skin care line up and find a routine that works for you. Book here.

Australian beauty retailer MECCA has launched a new platform to help its customers stay up to date with exclusive product launches and announcements if they can’t visit stores. View MECCA.LIVE here.

Local brand Dermalist are offering 20 minute skin consultations online with one of their qualified dermal therapists. They will then create a tailored skin care plan for you. Each appointment costs $30 and is redeemable in product. Book here.


Trinny London
Buying makeup online is hard – but Trinny London make it a lot easier with their Match2Me function. Fill out a questionnaire on your eye, hair and skin colour to receive a customised selection of products for you. 


Amy Jean Brow Agency
Amy Jean Brow Agency is sending out DIY Brow Dye Kits ($145) to their customers whose brows need some attention, stat. All kits include 1000 Hour Brow Lash Tint, cotton tips, Vaseline, Amy Jean Retractable Brow Brush, Amy Jean Dual Ended Tweezers and Amy Jean Clear Brow Gel. To nab yours, click here.

We now have a Facebook group! Here, we share beauty tips, wellness hacks and get to interact with each other (in real time)! Click here to join the Gritty Pretty Gang on Facebook.


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