GRITTY PRETTY

6 Danish Beauty Brands To Know About

by naomi ferreira

FRAMA APOTHOCARY Frama’s Apothecary offering is minimalism at its best. Made in Copenhagen, the brand draws on gentle, naturally derived formulations with a focus on scent. You can expect body care lotions and washes, haircare and perfumes that pull on your olfactory senses with notes of cedarwood, sandalwood and ylang ylang to name a few. Oh, and did we mention it’s designed by Frama studio so the packaging is ultra sleek and made for any vanity countertop. 

OLE HENRIKSEN Eponymous Ole Henriksen is a Danish brand we’ve all come to know and love. It’s fun, practical and effective, and we can thank Henriksen’s mother for that! She first introduced him to the world of skincare, yet, it wasn’t until Henrksen first developed cystic acne—during his travels as an adult—that he was inspired to help others with their skin concerns. Henriksen has since devoted himself to cosmetic chemistry and boasts celebrity clientele. Our favourite pick? The Banana Bright Cream, it’ll have you covered on the day’s you find yourself feeling a little lacklustre.

WOODS COPENHAGEN At the helm of Woods Copenhagen you can find a founder invested in non-toxic, clean and simple skincare. The W_ line combines ecology and efficiency, and came to life when founder Martin Lyne’s daughter was diagnosed with atopic eczema. It was her “long and frustrating” journey that would lead to the core ethos behind the brand that focuses on “responsible solutions” and “environmental impact”. You’ll find the unisex line relies on sustainable packaging, and ingredients found in forests and fjords to create vegan products free of toxins, pesticides and phthalates.

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