HOW DOES KERATIN WORK? “Our philosophy is around future proofing hair, so we are huge advocates for treatments that provide low maintenance styling, improve the condition of your hair and maximise the longevity of its colour,” Jaye Edwards tells Gritty Pretty. This semi-permanent treatment reduces the need for daily heat styling, meaning hair is healthier in the long term.
THE RESULTS How long does it last? Well, that depends on how well your hair takes to the treatment. Typically, you’ll see the continued effects for three to six months. To prolong the effects, invest in a quality sulphate-free shampoo and conditioner (Edwards recommends Virtue Labs Smooth Shampoo and Conditioner) and avoid dips in the pool or ocean.