Why Is Everyone So Obsessed With Maison Francis Kurkdjian Baccarat Rouge 540?

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What makes the cult fragrance Maison Francis Kurkdjian Baccarat Rouge 540 so good that it literally stops people in the street?

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The fragrance was created by French fragrance house Maison Francis Kurkdjian to mark the 250th anniversary of French crystal house Baccarat, which is known for its chandeliers. The perfumers tried to capture what the ruby crystal—used in the chandeliers—would smell like, if it had a scent.

What does a luxurious, glittering red crystal smell like? Click through to find out.