WHAT DO YOU SEE BEING THE BIGGEST FRAGRANCE TREND IN 2023?
Since we’ve come out of a few years where life has been dominated by the pandemic, I think we will see a shift towards fragrances that are loud, so people can smell you, and playful, so they remember you. Perfumes you have smelled a hundred times before aren’t very memorable, and now that we are all participating in society again I think a lot of us want to have fun and be remembered as different from the crowd.