GRITTY PRETTY

Michael Hill Will Now Turn Your Old Jewellery Into A Sparkling New Piece

by danielle gay

Michael Hill has launched a thoughtful new program called ‘Re:cycle’, which turns your old gold jewellery into pieces that sparkle anew.  “We had a dream, probably 18 months ago, to develop a program that was a completely circular economy,” said Michael Hill CEO, Daniel Bracken. “Under Re:cycle, there is this notion of being able to bring in broken jewellery, old jewellery, unloved jewellery, or something that just isn’t fashionable anymore, melt it down and turn it into cash that allows them to then buy a piece of jewellery that they’ve always wanted.”

The process is incredibly simple: you log onto Michael Hill’s website, head to Re:cycle and request a recycling kit. A beautiful little dust bag, box, and compostable satchel is sent to your home address so that you can pop your old piece of jewellery safely in the post at no charge. The Michael Hill team of jewellers will then assess and value your old gold, before sharing a quote with you for its worth.

The initiative forms part of the jewellery label’s sustainability strategy—the brand re-uses the gold so it’s introduced back into the supply chain. It was an opportunity that was a no-brainer for Bracken, who quickly noticed the gap in the market after joining Michael Hill as CEO in 2018. 

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