Tribe Skincare's Kayla Houlihan On Identifying A Gap In The Market And Formulating For Sensitive Skin

[{"selector":"#anim-3b4a1afe-0bb5-4d29-bbd2-673c1ccfdbd6","keyframes":{"opacity":[0,1]},"delay":250,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-614feff8-41f5-4199-8169-c237660060fc","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Gritty pretty by rose Garnett

[{"selector":"#anim-24490783-f585-4083-92b2-986e1c47ed4f","keyframes":{"opacity":[0,1]},"delay":600,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a60a2f2-d03c-4002-b4a0-6bfe2aad595e","keyframes":{"opacity":[0,1]},"delay":600,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] “In business, you can get swept up in what other brands are doing and can veer away from your original ethos and purpose. You need to believe that people want your brand because they trust your vision and you are providing a solution for something that they are searching for.” Kayla Houlihan, Founder of Tribe Skincare

[{"selector":"#anim-ad5cf3b0-8ace-454d-99c6-393ffdf9136e","keyframes":{"opacity":[0,1]},"delay":600,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] "We launched with just four formulas and they were all developed alongside each other so that made the sampling and conception process a lot quicker. We didn’t want to be like other brands that had just some products that were suitable for sensitive skin in their range, but others that weren’t. We wanted it to be made for sensitive skin so people with this skin type can confidently use anything in the range."

"The ideas for new product development are completely consumer driven. We’re not inventing products but rather inventing sensitive skin versions of products." CLICK HERE TO READ MORE