Seen on the international runways and the lids of celebrities like Ana de Armas and Simone Ashley, purple has rebranded itself as the lazy girl way to add fun colour to an otherwise monochromatic beauty look. Whether you opt for a deep, plum shade or a dusting of pretty lilac, embracing this trend will do only good things for your beauty girl status.
Prep Step If you weren’t a dedicated follower of the YouTube beauty gurus that dominated 2016, it’s unlikely you’d know that purple is actually the most difficult colour to formulate when it comes to eyeshadows. Who would have thought we’d actually learn something from the era of full-coverage foundation and sharpie eyebrows? Purple shades can be quite tricky to blend and may become patchy or fade easily without the correct prep. So, while we’d usually err on the side of eyeshadow primers being a waste of time (and money), it may be worth investing if you’re joining the purple brigade.