Just when we thought every single beauty category was at capacity, LUI Body stepped onto the scene. A new-age body care brand created by Rebecca Harding that focuses on the ritual of shaving, this brand has entered the beauty space with a bang. Designing a line of shaving products suitable for all hair types and textures, the brand is also cruelty-free and vegan and was created to add a sense of joy to an otherwise mundane (yet frequent) task.
Created for women, by women, Harding was determined to cultivate a brand that provided a chic shaving experience away from the typically male-dominated products or the hot pink female razors found on supermarket shelves. Intentional, aesthetically-pleasing and efficacious, we think LUI is on the fast track to finding a firm place in every woman’s shower. Need more info? We put it to the test to give you the lowdown on what makes it so good.