Just when we thought every single beauty category was at capacity, LUI Body stepped onto the scene. A new-age body care brand created by Rebecca Harding that focuses on the ritual of shaving, this brand has entered the beauty space with a bang. Designing a line of shaving products suitable for all hair types and textures, the brand is also cruelty-free and vegan and was created to add a sense of joy to an otherwise mundane (yet frequent) task. Created for women, by women, Harding was determined to cultivate a brand that provided a chic shaving experience away from the typically male-dominated products or the hot pink female razors found on supermarket shelves. Intentional, aesthetically-pleasing and efficacious, we think LUI is on the fast track to finding a firm place in every woman’s shower. Need more info? We put it to the test to give you the lowdown on what makes it so good.
LUI BODY SHAVE SET The Sell: Elevate your body care routine for smooth, hydrated and illuminated skin. The Shave Set includes our signature Razor, ergonomically designed to sit comfortably in your hand. Also included is a Refill Blade Set containing four replacement heads with nickel-free blades enclosed in a moisturising vitamin E cushion. Round out your routine with the Shave Cream. A luxurious pH-balanced formulation, it’s made with plant-based oils that soften the hair follicle and give back to the skin. The Price: $97.48
The Review: I’ll be honest, when it comes to the tools and products in my shaving routine, I was never fussy. I have been using the LUI Body Shave Set for about three weeks now and it couldn’t have come at a better time with the recent heatwave in Sydney. What I noticed immediately about the duo was—shocker—the ultra-chic packaging. I know, I know, not the point. But, we’re kidding ourselves if we don’t agree that when something looks beautiful we’re 10 times more likely to use it.