1: SKINCARE SAVIOURS Without adequate skin prep, applying your foundation in a way that says I woke up like this is virtually impossible. Take it from supermodel Hailey Bieber, properly caring for your skin is the greatest thing you can do to ensure a seamless base. Our advice? Start with a hydrating serum (we love Biossance’s Squalane + Copper Peptide Rapid Plumping Serum and Laneige’s Water Bank Blue Hyaluronic Serum) and lock this in with a buttery moisturiser suited to your skin type (our favourites include the Ole Henriksen Strength Trainer Peptide Boost Moisturiser and the Kora Organics Tumeric Glow Moisturiser).
2: NOT TO PRIME IS A CRIME Ah, primers. They’re the black sheep of the makeup world. Often disregarded as ‘excessive’ or ‘unnecessary’, they are actually incredibly useful when it comes to ensuring your foundation lasts all day and doesn’t become dry, cakey or cracked. In short: primers are a very important part of seamless foundation application.
3: BE PARTICULAR Application-wise, we can all learn a thing or two from the celebrity makeup artists—less is more. And it’s all about placement. Rather than simply swiping two pumps across your whole face, it pays to delicately place the foundation where you need the coverage most. Common areas include around the chin, nose, eyes and forehead. Dot the product on sparingly (you can always add more) and let it dry slightly before blending to ensure it stays put and you get true coverage payoff.