by rose garnett

Gritty pretty

Gritty Pretty's Founder & Editor-in-Chief, Eleanor Pendleton On The Value Of The Intern & Her Driving Force

“I’ve always been really tenacious. I’m one of those annoying people who just knew what I wanted to do with my life from a rather young age – I knew I was going to work in magazines and I was determined to do everything possible to make my dream happen.”

Eleanor Pendleton,  Founder & Editor-in-Chief, Gritty Pretty

"[My son] Banjo is my driving force now. Everything I do, I do for him and to make sure we can provide the best possible life for him as he grows older."

"I had the lightbulb moment that I could turn Gritty Pretty into a beauty platform that women all around the world could go to, six years ago. The growth of the Gritty Pretty team has happened organically. I never rushed to hire. I really didn’t consciously intend on becoming an entrepreneur, it just happened."