In partnership with Redken.
There was big, big energy at AfterPay Australian Fashion Week this year. While our local design talent pushed things to the limit on the runway, backstage the Redken team of expert hair stylists were creating looks that turned heads.
At Michael Lo Sordo, Redken hair director and industry expert Richard Kavanagh created a sexy low-fi look that channelled an early 2000s Kate Moss. The brief was a woman “so cool that she literally did no effort with her hair” said Kavanagh, who used Redken Quick Blowout Spray to create the look with a round brush. “Then we used a big curling iron to put just the subtest of bends in.” Spritz in Redken Triple Dry 15 Texture Finishing Spray and finish with Redken Deep Clean Dry Shampoo.
Renowned local hair stylist Diane Gorgievski led her team backstage at Bec + Bridge as the official hair director for the show. The message? Put down the hairspray—flyaways are back.
“The look for Bec + Bridge was a real, youthful, light feeling to the hair,” Gorgievski told Gritty Pretty. “Lots of flyaways, very soft and fresh, not too much product. Finishing with Redken Fashion Work 12 Versatile Working Spray, to give us that almost static feeling.”
In a celebration of our First Nations fashion, the Indigenous Fashion Projects Runway took to Gadigal Land to showcase looks from seven leading designers. Redken’s Kristy Hodgson, industry expert and hair director for the show, worked closely with each designer to create different hair moments which complemented the looks.
“We needed to put all their stories together,” she explained. Our favourite trend was seen on Samantha Harris and takes the ‘undone’ look to the next level. “It’s almost like they’re getting ready—the hair is set in nets and clips and they are running out onto the runway.”