More than 10 years in development, CHANEL delivers N° 1 de CHANEL – the brand’s first-ever environmentally-conscious beauty collection.
The collection – which consists of skincare, makeup and a fragrance mist – sees no cellophane, all recyclable glass jars with organic printed inks and lids made from either recyclable or bio-based materials.
The beginning of a new generation of skincare for the French house, N° 1 de CHANEL sees the plant power of Red Camellia at its heart.
This highly delicate odourless flower is a force of nature, as neither water nor cold have the slightest effect on its petals. Rich in antioxidants (aka good stuff that fights free radicals), Red Camellia protects skin from stress and helps improve the skin’s quality for a complexion that looks radiantly youthful.
The CHANEL Red Camellia Revitalizing Serum is designed to treat lines and wrinkles, pore visibility, loss of elasticity, lack of comfort and radiance. This lightweight gel consists of 95% of ingredients of natural origin – 76% of which are derived from the camellia, which is well renowned as Coco Chanel’s favourite flower.
Follow with CHANEL Red Camellia Revitalizing Cream, which is concentrated in both red camellia extract and oil, this scented whipped cream is formulated with 95% of ingredients of natural origin, of which 70% are derived from the camellia. This luxurious cream visibly smooths the look of lines, increasing moisture in the skin and boosting radiance, while forming a protective barrier against urban pollution.
I’m delightfully impressed by both the formulas and packaging of N° 1 de CHANEL.
To see a beauty company such as CHANEL remove cellophane and employ organic inks on recyclable lids and glass jars is a real coup for consumers and beauty journalists, like me, who not only expect great results but also want to have a clear conscience when using their beauty regimen.
– Eleanor Pendleton, Founder & Editor-in-Chief, Gritty Pretty
Today, smaller start-up beauty brands are able to launch with an environmentally-conscious approach from the outset. It’s perhaps a more difficult path – and much more expensive – for larger beauty brands to change their supply chain, manufacturing and packaging development process if they want to shift their existing offering to be recyclable, refillable and better for the environment.
As consumers, we need the bigger companies, like CHANEL, to make these sizeable investments to create better products today with less environmental impact on tomorrow; inspiring other larger companies to do the same. To see CHANEL Research take the minute of detail for N° 1 de CHANEL into consideration – from natural origin ingredients to bio-based material and even material weight in a bid to their lower carbon footprint – this truly excites me. – Eleanor Pendleton, Founder & Editor-in-Chief, Gritty Pretty
To shop N° 1 de CHANEL, click here.
Photography: Josh Carr-Hummerston
Makeup: Jo Luhrs
Hair: Taylor Redman
Art Direction: Amie Jones
Producer: Nicola Sevitt