On the Bec + Bridge runway during day one of AfterPay Australian Fashion Week, models stormed the runway to loud rock music with wet-look hair that gave off an early ’00s grunge vibe. The hair moment was a focus of the show, which was created by the team of hair stylists at Redken, led by industry expert and hair director, Diane Gorgievski.
“This is the 21st anniversary show for Bec + Bridge, so it really emulates that Bec + Bridge girl up until now,” says Redken hair director Diane Gorgievski. “We’ve brought strong references from Euphoria to put that beautiful, sweaty, youthful glamour on the runway tonight.”
Gorgievski created two looks for the show—one that’s been “beautifully blow dried” and then finished with Redken Oil for All for sweaty roots. The second is the wet look with a twist: “We’ve used Redken Guts 10 Volume Spray Foam to create texture throughout the hair, so it’s not dripping wet and flat. It’s actually really elevated and it’s got roots.”
For Gorgievski, this show was all about bringing back the forgotten art of the blow dry, with the help of Redken’s world-class products—no tools required. “I think what we are bringing back is the incredible technique of using the brush and blow drying. After the 2000s, when they invented the hot tool, everyone seems to go straight in with hot tools and forget about blow drying. So what we’ve done is we’ve used our new Big Blowout product and created a wave and bend without using hot tools.”