Allow us to transport you to summer in Australia—where the salty ocean breeze creates perfectly tousled hair and the sweet stickiness of summer stone fruit drips down the corners of your mouth and sides of your hands. It’s the time of year where the mid-afternoon sun hits your décolletage just right and your feet are perpetually sandy. Evenings look like oysters and an Aperol spritz at your favourite beach-side bar and the post-beach day shower feels like you’ve been transported to a far away oasis.

This time of year is encapsulated by the romance of scents. The scent of newly blooming flowers, the scent of sunscreen on tanned skin and—our favourite—the scent of Dior’s J’Adore Eau de Parfum Infinissime.

With the bottle recognisable by the iconic golden J’Adore necklace, the J’Adore Eau de Parfum Infinissime is one the French fashion house’s most well-known scents for a reason. Enveloping, potent and sparkling with a warm radiance, this scent is set to be on rotation all summer long—and here’s why.

As the latest iteration of the original J’Adore fragrance, the Infinissime variation launched in September 2020, more than 20 years since the iconic scent first hit the shelves. Carrying with it the legacy of a fragrance that is the epitome of femininity, the new scent is a floral extension of what made the original so popular.

The legacy of the J’Adore family is the very complexity of femininity. Where strength meets gentleness, where warmth meets intellect and where soulfulness meets tenacity. It is the grounding yet whimsical scent of the J’Adore Infinissime fragrance that makes us desperate for the warmer weather to roll around.

The brightness of the J’Adore Infinissime fragrance transcends more than just the golden bottle. With ingredients sourced from Dior’s own gardens, the scent opens with notes of centifolia rose, jasmine sambac and ylang-ylang, to deliver a constant and feverish burst of freshness. The incisive lily of the valley accord and feminine tuberose also contribute to making the fragrance as dazzling as the early morning sun across salty sea water.

Rounded out by the woody accents of creamy sandalwood for a scent that makes a striking and lasting impression, the fragrance manages to walk the line between the romance and the sensuality of femininity with ease.

Bold, unapologetic and beautiful, the J’Adore woman is the epitome of femininity—and exactly what we wish to emulate during the summer time. Like the warmth of sunlight, she radiates an irresistible yet serene strength, with an intriguing danger that is only shown to some. Full of light and uncompromising on her beliefs, this woman is reflected in the J’Adore J’Adore campaign, which celebrates all that the Dior J’Adore Eau de Parfum Infinissime is.

With “Don’t Pretend”, “Life Is Gold” and “C’est ca que J’Adore” tattooed on the bodies of the Dior women, the campaign illustrates the undeniable strength and vibrancy of the J’Adore woman. The perfect Christmas gift for the important women in your life, one spritz of this fragrance will leave you feeling triumphant, powerful and oh-so summery.